Friendster Launches Strategic Partnership with Yahoo! Southeast Asia

Friendster, Inc., a top global web site based on traffic, today announced a new
multi-year strategic partnership with Yahoo! Southeast
Asia
, one of the most trafficked Internet destinations in Asia, designed to benefit their users via the launch of
integrated product features and promotional initiatives across both the
Friendster and Yahoo! web properties. The new relationship will also foster new
user registrations and increase user activity for both companies as Yahoo! is
the leading provider of web mail, instant messaging and other content and
services throughout Southeast Asia, and
Friendster is a leading social network in Southeast
Asia
with over 90 million registered users and 90 percent of its daily
traffic coming from Southeast Asia today.

The strategic relationship is comprised of four major components, which
include a new application built by Friendster that is currently available
and prominently displayed on the new Yahoo! homepage in Southeast Asia, graphical and text-based
promotional placements for Yahoo! products and services on the Friendster.com
website, the upcoming launch of enhanced search results for Friendster user
profiles and Friendster Fan Profiles within Yahoo! Search, and the ability
for Friendster users to soon link their Friendster account to their Yahoo!
account on an opt-in basis to share their Friendster network activity updates
with friends and others via Yahoo! properties. The first two of these four
components have just launched, with the remaining two coming in early 2010.

The Friendster and Yahoo! Southeast Asia
strategic partnership includes:

  1. The Friendster Application for Yahoo!’s Homepage and the Yahoo! Toolbar –
    Friendster just launched a new application that allows users to quickly and
    conveniently check their Friendster network activity and perform other key
    Friendster activities directly from their Yahoo! homepage, or from a user’s
    browser-based Yahoo! Toolbar. Specifically, this Friendster application is now
    available on Yahoo! homepages in Indonesia, Singapore, and the
    Philippines
    and in Malaysia in early 2010,
    and users around the world can add this application directly from the Yahoo!
    application directory. The Friendster application displays new network activity
    from a user’s Friendster network, such as new Shoutouts, photos, friend
    connections, comments, and more. It also allows users to post Shoutouts, view
    their Shoutout Stream, and provides quick and direct access to a user’s
    Friendster homepage, profile page, friends list, messages, and Fan Profiles.
    The Friendster application on Yahoo! can be installed here: http://m.www.yahoo.com/add?yapid=YUlBdv5g, or by clicking on
    the Friendster tab on the left side of the Yahoo! homepage. The Friendster
    application was developed on the Yahoo! Application Program (YAP).
  2. Yahoo! Promotional Placements on Friendster – Friendster has launched
    a series of custom, premium promotional placements on the Friendster.com website
    to promote Yahoo! Web Mail, Yahoo! Messenger and additional Yahoo! products and
    services over time. These prominent placements are on several of Friendster’s
    top viewed pages, including users’ homepages (both the logged-in and logged-out
    versions), and user profile pages.
  3. Customized Friendster Search Results on Yahoo! – In early 2010,
    Friendster will launch new enhanced Yahoo! search results for both Friendster
    member profiles and the Friendster Fan Profiles used by celebrities, artists and
    organizations, making Friendster results on Yahoo! Search more visible, useful,
    and engaging. The new search results will include a Friendster custom layout of
    Friendster pages in Yahoo! search results that includes convenient links,
    photos, and key information from the underlying profile pages. This will make
    Friendster results standout in Yahoo! search results, and help Yahoo! and
    Friendster users more easily discover and connect with the things that are
    important to them. Of course, privacy settings that have already been set and
    are controllable by each Friendster user for their profile page will apply to
    the information shared in these enhanced Yahoo! search results. The customized
    Friendster search results were developed leveraging Yahoo!’s Search Monkey
    developer program.
  4. Publishing Friendster Updates in Yahoo! Accounts – In early 2010,
    Friendster will give its users the ability to publish Friendster network
    activity (from a user’s "Stream" on Friendster) to Yahoo! Messenger and other
    Yahoo! properties (that leverage the Yahoo! Updates API and initiative). This
    will allow Friendster users to share their publicly-available activities on
    Friendster – such as new Shoutouts, new photos, new friends, new messages, etc.
    – to Yahoo! and their friends in Yahoo! Messenger, for example. Friendster users
    will opt-in to this program, explicitly linking their Friendster account to
    their Yahoo! account and answering a few key questions to establish their
    privacy controls and how they would like to use this feature. Friendster and
    Yahoo! will implement this new feature by integrating via Yahoo!’s Updates
    API.

 

Friendster and Yahoo! will begin to roll out these initiatives with a plan to
achieve full implementation in early 2010. Users have already begun to benefit
from the partnership as the Friendster application just launched on the homepage
of Yahoo! Southeast Asia in conjunction with
Yahoo! Mail and Messenger prominently promoted in placements on Friendster’s
homepage and profile pages, respectively.

"We look forward to a successful strategic relationship with Yahoo! Southeast Asia with the debut of the Friendster
application on Yahoo! homepages in Indonesia,
Singapore and the
Philippines
," said David Jones, vice
president of global product at Friendster. "Our new relationship, integration
and crosspromotional efforts with Yahoo! will help build stronger links between
two large and leading web properties in Asia for
the benefit of both user bases, and will enable Friendster and Yahoo! to
continue expanding our respective online communities in Southeast Asia."

"Working together with Friendster ensures Yahoo! remains relevant to people
by offering the best online content and experiences. This is a major milestone
in the Yahoo! Open Strategy, our combined services will enrich the online
environment allowing people to get more done faster and in a single place," said
Ken Mandel, vice president and managing director,
Yahoo! Southeast Asia. "Yahoo! holds a leadership
position in Southeast Asia and this new
partnership with Friendster provides us with a great opportunity to further
engage with the online communities."

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