In a recent interview, COO and President of Sony Electronics USA Stan Glasgow revealed some interesting tidbits of information about the company’s future as it pertains to new TV technology and yet more functionality for its PS3 gaming console. Glasgow confirmed the PS3 will get support for the BRAVIA Internet Video Link streaming video service in the near future, though no other details were mentioned.
The service can already be added to compatible Sony TVs thanks to an add-on module, with content provided by Amazon. Free on-demand Internet video that includes news, weather and sports is also accessible. Unfortunately, there was no talk of a rumored PS3 update that will endow it with the ability to process 3D video.
Glasgow did, however, talk briefly about 3D-capable TVs, which the company will phase in gradually.
"We’re also selling a line of 3D capable TVs, with basically no increase in price," Glasgow said. "You can add the emitter later on, and the glasses later on."
As for OLED technology for TVs, Glasgow said Sony will not be releasing such a product in 2010, due to the high cost of the technology. Sony does sell the 11-inch OLED XEL-1, which is still priced at $2,500.
"But [in] getting it to be commercially reasonable in price, we’ve got a long way to go," Glasgow said. "That’s the whole problem in OLED: great technology, great feature set, but it’s really hard to get the costs down."
