Mass Production Of 3D TV Panels From Samsung Electronics

Samsung Electronics Co., Ltd, a global leader in
display technology and digital media, announced today that it has
become the first company to commence mass production of panels for 3D
LED TVs and 3D LCD TVs.

“Recently, 3D
displays have captured the industry spotlight,” said Wonkie Chang,
president of the LCD Business at Samsung Electronics. “Samsung
Electronics aims to lead the global 3D TV panel market in pioneering
panel mass production for 3D LED and LCD TVs.”


The company began producing LED and LCD compatible panels for 40-inch,
46-inch and 55-inch full-HD 3D TVs using ‘3D Active Glasses’ this
month, employing Samsung’s exclusive true 240Hz technology.


Samsung’s true 240Hz technology delivers full-HD viewing in 2D, and
also smooth, natural, full-HD 3D images that can vividly capture rapid
movements.


By incorporating true 240Hz technology, operating at 240 frames per
second, Samsung’s panels deliver a more lifelike picture with
alternating left and right eye images through the use of 3D Active
Glasses technology.


Samsung has reduced the response time of its LCD and LED panels by 20
percent to less than four milliseconds, eliminating any interference
between left and right eye images. With this improved response time,
Samsung is able to achieve natural 3D images and also deliver 2D
pictures capturing rapid movement with exceptional clarity.


Samsung’s new 3D Active Glasses technology first blocks the left and
then right lens, causing a momentary lag when images are shown to each
eye to achieve more lifelike 3D images. The term, ‘3D Active Glasses,’
was selected as an official term by the Glasses Standardization Working
Group of the Consumer Electronics Association (CEA) earlier this year.


The polarized glass method previously used in 3D glasses produced
separate images for the left and right eyes, resulting in half the
resolution of two-dimensional pictures as only half of the screen can
be viewed through each polarized filter. Brightness was also lowered
because of the polarized filter.


According to a market research firm, DisplaySearch, the 3D display
market is expected to grow from $902 million in 2008 to $22 billion in
2018. The 3D TV market is expected to expand to a $17-billion market,
with sales increasing from 200,000 units in 2009 to 64 million units in
2018.

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