Animetrics Launches FaceR Celebrity in Apple App Store

Animetrics, Inc., developer of next generation 3D imaging technologies for
facial biometric systems, announced that they have launched FaceR
Celebrity in the Apple App Store, the first of its planned FaceR applications
for the consumer marketplace connecting mobile devices to Cloud-based
photographic stores. FaceR Celebrity Edition provides a simple and
entertaining new way to use your iPhone among friends matching the iPhone user
to their most similar celebrity. The elegant simplicity of the iPhone makes this
application both easy to use and fun sharing the power of the iPhone amongst
friends and family and is certain to be popular among social networkers.

"The launch of FaceR Celebrity is a great milestone for Animetrics, Inc.,"
said Paul Schuepp, CEO of Animetrics. "We are very
pleased that our customers will be able to experience the power and value of the
Animetrics 2D-3D facial biometrics technologies in such an entertaining and
unique application. The FaceR series of products demonstrates Animetrics’
commitment to bringing next generation facial search technologies to the
consumer marketplace."

"FaceR Celebrity is an addictively entertaining application, that is also
wonderful showcase for the Animetrics technology and platform," said Nate
Tennant CEO of Kirk Communications, a Marketing and Social Media Agency based in
Portsmouth, NH. "I am excited to see what
Animetrics has in store for the future!"

Animetrics, Inc has been a leader in  facial recognition biometric
technologies since 2003. It is known for its 2D-3D patented face creation and
face recognition technologies. The company is in the process of testing and
delivering two additional consumer facing products in the next quarter,
including its MobileID line of products for government and law enforcement use
and its credentialing services for mediation of privilege and use based on the
facial biometric. Currently the Animetrics facial recognition architecture
supports both iPhone and Windows Mobile platforms.

FaceR Series:FaceR is a family of facial identification
applications running on mobile devices that leverage the iPhone’s unique
capabilities and innovative user interface. FaceR on the iPhone is a native
iPhone application using standard internet protocols to send facial imagery to
the Animetrics Face Identity Management Web-Sevice (FIMS)  for face biometric
processing. FaceR has two primary functions: 1) as an interface to a biometrics
identification systems for use by security, including law enforcement, military
and private security; and 2) as an entertaining "biometric game" assessing a
person’s similarity to popular celebrities and famous people.


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