Sony to Introduce PSP with JILL STUART ‘Sweet limited Package’

Available at 21,000 yen, the Limited-Edition Package Includes the New Blossom Pink PSP-3000 system, a Special Pouch and a Cleaning Cloth Designed by JILL STUART and 4GB Memory Stick PRO Duo (Mark2).

Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc. responsible for business operation in Japan, today announced that a “PSP (PlayStation Portable) (PSP-3000) JILL STUART ‘Sweet Limited Package’” will become available on March 4, 2010, to coincide with the release of the new Blossom Pink PSP system. Produced in collaboration with JILL STUART, a highly popular women’s fashion brand from Sanei-International Co. Ltd., the special package will be a limited offer at a recommended retail price (RRP) of 21,000 yen (including tax).

“PSP JILL STUART ‘Sweet Limited Package’” comprises the PSP handheld entertainment system (PSP-3000) in an elegant Blossom Pink color, a special pouch and a cleaning cloth both designed specifically for the bundle pack by JILL STUART and a 4GB Memory Stick PRO Duo (Mark2). The special PSP pouch comes in a champagne-gold color with crystal embedded shoulder chain strap, allowing users to coordinate with their outfit and carry around their PSP more fashionably. The glittering silver JILL STUART logo is printed on the cleaning cloth as well as on the package with pink crystal motif design.

Concurrently with the release of “PSP JILL STUART ‘Sweet Limited Package’”, SCEJ will also release a “PSP(PlayStation Portable) Value Pack” comprising the PSP-3000 system in Blossom Pink, Piano Black or Vibrant Blue color, a 4GB Memory Stick PRO Duo (Mark2), a pouch and a cloth, as a limited offer at a RRP of 19,800 yen (including tax). By offering the new bundle packs in three different color variations for the PSP system, users will be able to select their favorite color and enjoy entertainment on the go anytime, anywhere with the PSP system.

SCEJ continues to expand its offerings in the market and creates a new world of computer entertainment for the PSP system with these new offering and the line-up of upcoming software titles.



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