“Push 4 All Mail” Launched by TATA TeleServices for its TATA Docomo and TATA Indicom Customer

Tata Teleservices Limited , India’s fastest-growing pan-India dual-technology telecom service provider, today launched a new value added service ‘Push 4 All Mail’, for all its Tata Indicom and Tata DOCOMO customers that will offer first of its kind personalised email service on SMS. ‘Push 4 All Mail’ will enable Indicom and DOCOMO customers to access their Gmail, Hotmail or Yahoo emails on any type of handset via SMS.

Push 4 All Mail eliminates the need for expensive data plans or high-end phones to receive emails and rich attachments on the go at the same time customers will have to no longer need worry about device capability and email client installation on the handset.

Announcing the launch of this service, Mr. Zubin Dubash , AVP VAS, New Products Development, Tata Teleservices Limited, said “Push 4 All Mail is a revolutionary service that will change the way people communicate. Customers will have to no longer worry whether their handsets are GPRS/BREW enabled or not since Push 4 All Mail is a ubiquitous service that will provide hassle free easy to use email service on SMS. Today consumer preferences are changing dramatically and as a telecom operator it’s important to listen to consumer’s voice and offer services that make a meaningful impact both in terms of service and revenues.”

Push 4 All Mail is a service ingeniously engineered by iseemedia, a leading Canadian software development company focused on the commercialization of its email Service Delivery Platform to the mass market.

“We are extremely please at the commercial launch of Tata’s newly branded Push 4 All Mail SMS-based push-mail service and look forward to some very meaningful traction throughout 2010,” said Anthony DeCristofaro, President and CEO, iseemedia. “Tata Teleservices is the first operator in India to offer a push?mail service ubiquitously on all handsets which will revolutionize the way users receive and send their email via SMS, seamlessly from basic phone sets.”

The Push 4 All Mail platform is designed to leverage operators’ existing infrastructure and provides a very cost-effective yet fully featured mobile email solution even on low-end mobile devices with the basic SMS interface. It makes every mobile device a Smartphone which offers operators ample opportunities for generating additional revenues from their customers – even from customers not subscribing to data plans.

This feature-rich service empowers users to compose, reply, forward, delete and filter emails. To subscribed simply send “optin <email id> <password>” to 582829 (Tata Indicom) or 52206 (Tata DOCOMO). Tata Indicom & Tata DOCOMO subscribers can avail this service at Rs 15 per month & 50 paise for every SMS sent to the shortcode.


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