CallerXchange Mobile Social Address Book Service From OnePIN

OnePIN, Inc., the world’s leading provider of
social address book solutions, today announced that Vodafone is enabling
their 16 million mobile subscribers in Turkey
to extend their social networks with one-click on their mobile phones
thanks to CallerXchange, OnePIN’s contact exchange service. This
peer-to-peer service, branded as Vodafone Kartvizit, allows users to
easily connect and stay connected to friends, family and business
associates enhancing the value of mobile phonebooks.

With CallerXchange, Vodafone subscribers can
conveniently choose to exchange contact information immediately after a
phone call with one click. Subscribers are prompted to opt-in to the
service at socially relevant times, which has driven significant usage.
Since launch, subscribers have found value in sharing multiple points
of contact beyond just their mobile number in order to stay connected
with friends, family and colleagues.  

Recipients of a CallerXchange message can
easily click to add their friend’s details directly into their
phonebook.  CallerXchange automatically ensures that information in
subscribers’ phonebooks is kept up to date, allowing subscribers to keep
in touch with friends even if their information changes.  With an
enriched phonebook, Vodafone subscribers can use their mobile phone as a
hub for social networking; resulting in increased communication via
calls, SMS, emails and data services.

"CallerXchange enables Vodafone subscribers to
transform phone calls to friends into social connections; enabling
people to stay connected to more friends and have more ways to connect
to each friend," said OnePIN CEO and founder Feyzi
Celik
. "We are very excited to see the strong uptake of the
service in the market.  After only a few months of commercial launch at
Vodafone, CallerXchange has already connected over 2 million subscribers
and is outperforming revenue expectations."

The CallerXchange service is a value-added
service now available on all of Vodafone’s new SIM cards that leverage
Vodafone’s new 3G network.  The service is interoperable across handsets
and networks and is compatible with any operator around the world.

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