My-i Toolbar From Flash Network

Flash Networks, a global provider of intelligent mobile Internet
solutions, announced today the availability of My-i, a phone-top toolbar
that
provides a user-friendly interface to access personalized and targeted
content while browsing the open Internet. My-i Toolbar enables operators
to
offer a differentiated and branded user experience across mobile
Internet
devices, increase awareness of new mobile data services by promoting
operator
and third party content, and generate revenues from targeted
advertising.

"With the proliferation of smartphones and the collapse of the
walled
gardens, operators are looking for ways to stay relevant and bring
additional
value to their subscribers," said Merav Bahat,
Vice President of Marketing
and Business Development at Flash Networks. "My-i Toolbar provides
operators
phone-top real-estate which enables them to maintain communication with
their
subscribers and promote their brand by providing access to relevant
content
and services, according to users’ interests."

My-i is an un-intrusive, interactive toolbar that can be invoked
by the
user to access relevant content, promoted value-added applications, and
personalized notifications. My-i Toolbar is a network-based solution
which
requires no installation on the device itself and is compatible with 3G
and
4G next-generation networks and mobile devices.

Examples of services available through My-i Toolbar include
access to
operator optimized search engines; recommended content based on
subscribers’
interests, demographic segment, and location; an easy way to share
content
directly through social networking sites such as Facebook and Twitter;
and
real-time account updates, including notification of data plan status
with an
option to upgrade.

Flash Networks’ My-i Toolbar is available as part of the
Harmony(TM)
Mobile Internet Services Gateway which enables operators to enhance user
quality of experience, reduce operational expenses, and manage and
monetize
access to the open Internet by applying best-in-class services to mobile
data
traffic.

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