Acision, a world leader in mobile data, today announces Acision
Broadband
Message Service Centre (BMSC), the first network-agnostic messaging
solution
enabling mobile and fixed-line operators to consolidate existing and
future
messaging services into a single platform. Acision Broadband Message
Service
Centre allows operators to offer their users a richer messaging
experience
and increase revenues by enabling the rapid deployment of innovative
next
generation services.
"Today there are over 4 billion mobile users across the globe
with access
to the power of mobile messaging. Mobile messaging enables individuals
to
connect with their friends, family, and peers as well as interact with
TV
shows, information services and advertisers. It is clearly an
indispensable
part of our daily lives," explains Taco Schoute, Head of Messaging at
Acision. "With the anticipated deployment of broadband networks over the
next
few years, such as LTE and WiMAX, all services including voice and
messaging
are expected to be delivered over all-IP networks. Managing seamless
connectivity, performance, scalability and quality of service is all
part and
parcel of the Acision Broadband Message Service Centre."
With Acision Broadband Message Service Centre operators will be
able to
optimise their existing messaging infrastructure, while having the
increased
flexibility to deliver future IP-based services over WiMAX and LTE.
Moreover,
the solution offers a seamless migration from existing systems, as well
as
interoperability with traditional 2G and 3G networks, providing cost
savings
through consolidation of the messaging infrastructure.
"In this evolving mobile environment, operators need to ensure
that any
type of messaging service is delivered across any type of device, brand
of
network, from 2G and 3G networks to new IP networks. Operators must also
be
prepared for the ever increasing capacity requirements of data traffic,
while
assuring the quality of experience that the end users – unconcerned
about the
underlying technologies or complexities – will demand. Acision Broadband
Message Service Centre is focused on evolving the current landscape in
mobile
data services, by helping operators launch innovative service-bundles
with
the flexibility and network capacity to mix and match messaging with new
IP
services, supporting new business models and revenue streams," concludes
Taco
Schoute.
