Oracle Combines With Aircel To Support Mobile Operator’s Business Growth

Oracle Communications Teams with Aircel to Support Mobile Operator’s Business Growth and Helps Deliver Personalized Customer Content and Services

News Facts

  • Aircel Limited (Aircel), a leading communications company
    in India, has teamed with Oracle to deploy Oracle Communications Services Gatekeeper and Oracle
    Fusion Middleware to provide a highly scalable and personalized content
    delivery platform for new revenue generation.
  • With more than 31 million customers in 18 circles
    (states) and plans to grow to more than 50 million customers this year, Aircel
    once again collaborated with Oracle Communications to help with Aircel’s
    business expansion, having
    previously deployed Oracle Communications service fulfillment software, Oracle’s
    Siebel CRM, Oracle Fusion Middleware and Oracle Database.
  • Aircel’s newest Oracle deployment is enabling the
    operator to:
  • Offer a new personalized multi-channel content portal
    where customers can access a large catalog of messaging, images, music, videos,
    games, news and regional services; and
  • Support flexible billing and delivery models that
    allow customers to manage real-time content, searches and subscription offerings
    via short message service (SMS) requests, interactive voice response (IVR) and
    the multi-channel portal.
  • Additionally, Oracle Communications Services Gatekeeper
    enables Aircel to:
  • Offer a secure partner self-service Web portal that
    makes it easier for third-party content providers to rapidly onboard and scale
    their content and applications, and manage offerings within their own
    micro-portals;
  • Support new and flexible pricing strategies and
    accelerate the development of new communication applications; and
  • Monetize and generate incremental revenue from its
    network by managing and delivering message-based campaigns to its subscribers,
    and by offering users personalized content based on their home’s location or
    circle, their demographic profile, their handset type, or by an analysis of
    their usage history.
  • Oracle PartnerNetwork member and Certified Advantage
    Partner, Wipro Infotech led the successful implementation of the solution, along
    with Oracle Communications Consulting.

Supporting Quotes

  • “Aircel plans to leverage open standards-based service
    delivery platform solutions as the basis for delivering interactive and
    personalized data services for our customers,” said Gurdeep Singh, chief
    operating officer, Aircel.
  • “We partnered with Oracle to help maintain our leading
    edge in the communications industry. Oracle solutions such as Oracle
    Communications Services Gatekeeper and Oracle Fusion Middleware offer us the
    competitive advantage of reaching the market faster with integrated solutions,”
    said Ravinder Jain, chief information officer, Aircel.
  • “Communications operators are working on creating
    competitive edge by providing innovative services while lowering operating costs
    and minimizing risks. Oracle Communications Services Gatekeeper coupled with
    Wipro’s proven leadership in the communications domain and expertise in SDP
    implementation has helped Aircel speed time to market, gain delivery flexibility
    and lower overall ownership costs — all at lower risk which is critical in this
    challenging business climate,” said Anil Jain, senior vice president, Wipro
    Infotech.

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