Novarra Introduces oneweb Service with Mobile Apps and Web to a Billion Phones. Operators, internet brands and developers overcome fragmentation, expand reach.
Novarra, the Internet Mobility company, unveiled its new oneweb service, accessible to consumers worldwide and designed to provide a personalized web experience with thousands of apps. The vision of oneweb is to remove fragmentation hurdles facing the mobile eco-system by seamlessly enabling web, apps and widgets across a broad range of handset platforms. oneweb enables mobile developers to cost effectively create apps by providing a rich and familiar web-application development environment. The cloud-based solution is easy for consumers to adopt, so service providers and internet brands can quickly expand reach and generate revenue.
oneweb is immediately usable on thousands of smartphones and feature phones worldwide without requiring any software download. It uniquely offers simple, fast, always-on access to daily-use activities including social networking, streaming video, webmail, news and info in a unified dashboard. Users can perform single-click sharing and posts to popular social networks. oneweb will expand to third party apps, widgets and services with dynamic updates and personalization. Operators, internet brands and OEMs can also customize and extend oneweb to create their own differentiated services.
“The service is easy to use, by simply going to oneweb.net using the browser on a mobile phone,” says Scott Cotter, Novarra senior director of marketing. “Also, you can immediately experience oneweb on a PC, just by downloading the app, in less than a minute. Since the December alpha launch, oneweb has drawn traffic from users worldwide with ever-increasing session lengths and data usage.”
“The standardization of browser technologies for the desktop led to an explosion of internet traffic and content. The web is now evolving to a dynamic environment, with HTML 5 and rich internet applications,” states Novarra CTO Simon Hunt. “We are committed to expanding oneweb as a similar platform-agnostic solution to meet the needs of the mobile developer community.”