Today, at the Digital Signage Expo, Cisco announced the expansion of the Cisco
Digital Media Creative Services offering to make it easier for
customers to develop and display captivating visual content for digital signage.
Building on its leading portfolio of digital signage solutions, Cisco is
expanding its partner ecosystem of content strategy and production experts to
build one of the industry’s largest advisory networks for digital signage
content. Cisco’s unique end-to-end offering addresses all stages of the content
lifecycle, from business assessment to strategy formulation and dynamic content
design.
While the number of digital signs across the globe continues to grow, sign
owners still struggle to find a compelling content strategy to match their
business goals and deliver an optimal return on investment (ROI). By expanding
its Digital Media Creative Services offering, Cisco will help customers optimize
their best-in-class digital signage technology with best-in-class content, with
the aim that all digital signage installations achieve powerful visual impact
and maximum value.
New Content Strategy Partners
Cisco is joining forces with many of the industry’s top content strategy
companies, including OgilvyAction, Imperative
Group, StoreStream Metrics, Alchemy (part of St. Joseph Communications) and MEDIAmobz. The
addition of solutions from these new partners to Cisco’s Digital Media Creative
Services portfolio will:
- Provide customers with enhanced measurement, analysis and recommendations on
content strategy and design - Allow customers more options to build content strategy with a specific ROI
costing model in mind to focus their digital signs on meeting communication
objectives and enhancing the customer experience
New Syndicated Content Channels
New partners, including Blue Pond Media, BlueFox, HeadsAndTails and Virtual Scenery, will bring pre-produced, syndicated
digital signage content channels to the Cisco Digital Media Creative Services
offering. These channels can:
- Allow the simple selection and purchase of digital signage content to run on
open playlist slots in any vertical market environment - Save significant time and development costs associated with producing
proprietary visual material
Expansion of Cisco Academy of Digital Signage
Since its launch, the Cisco Academy of Digital Signage has trained more than
500 media professionals to create and optimize media content for digital
signage. Instructor-led courses have been held in six countries across the
globe, including the U.S., Canada, the Netherlands, Belgium, Australia and, most
recently, Lebanon. This year, the Cisco Academy of Digital Signage will expand
into additional regions, including South America, Asia and the Middle East.
At the Digital Signage Expo, taking place Feb. 23-25 in Las Vegas, Cisco will
exhibit its unique content service offering along with new technology
innovations for Cisco Digital Signs in booth 1217 at the Las Vegas Convention
Center.
Supporting Quotes:
- Thomas Wyatt, vice president and general manager, Digital Media Systems
business unit, Cisco"Cisco understands the critical role that dynamic content plays in the
digital signage industry. Therefore, we are excited to bring together such a
strong group of content strategists and producers as part of our Digital Media
Creative Services offering, to help ensure that our customers always have fast
and easy access to high-quality digital signage content for any vertical
market." - Hans Hwang, vice president, Cisco Services
"Cisco’s Digital Media Creative Services can help accelerate our
customers’ business transformation, enabling them to achieve the true value of
their digital media investments. Digital signage provides exciting new
opportunities for our customers, and this expansion of our service offerings
will help make this a reality for them." - Gareth Ellen, senior partner, director of digital, OgilvyAction
"Cisco’s Digital Media Creative Services and OgilvyAction’s new content
strategy, design and analytics service for digital signage will deliver a
turnkey solution for content playlists and schedules, while also providing the
measurement required to deliver program ROI and ongoing optimization." - Chris Heap, managing director, Imperative Group
"Cisco’s Digital Media Creative Services and the Imperative Group are
collaborating to deliver a range of digital-out-of-home content and network
development services in EMEA. With over 11 years of practical experience gained
specifically developing out-of-home media networks in this region, Imperative is
pleased to join Cisco in providing value to customers as they develop and deploy
their digital signage solutions." - James Condon, co-founder, Blue Pond Media
"Cisco’s Digital Media Creative Services and Blue Pond Media are
positioning distinctive media channels for Cisco Digital Signs. The channels
will be associated with HD content that will cover several vertical markets.
Blue Pond Media specializes in quality HD video and provides several programs
that include ambient content." - Dave Toole, chief executive officer, MEDIAmobz
"Cisco’s Digital Media Creative Services and MEDIAmobz content links the
creative community, with their specialized digital media creative skills, to
clients who are looking for alternative methods to create content without the
burden of overhead or augmenting internal resources to deliver affordable media
assets." - Guillaume De La Tour, chief executive officer, BlueFox
"Cisco’s Digital Media Creative Services and BlueFox are pleased to
announce their collaboration in providing content channels for digital signage.
The content channels are optimized to play on the Cisco Digital Media Player,
which is part of the Cisco Digital Media Suite portfolio. BlueFox has a vast
library of media products dedicated to digital signage and will provide global
content for Cisco customers." - Tony Loiacono, founder, HeadsAndTails TV
"Cisco’s Digital Media Creative Services and HeadsAndTails TV adapt
assorted real- and virtual-world media approaches for Cisco Digital Signs. This
edutainment, sports and lifestyle HD media content meets the emerging needs in
the converging digital signage marketplace."
