Brightcove Inc., the leading online video
platform, today announced an agreement with Virgin Media, the UK’s
leading entertainment and communications company, to support short-form
video content across Virginmedia. Virgin Media offers a range of
online news, sports, music and entertainment content and will use the
Brightcove platform to publish and distribute high quality,
advertising-supported video across its website.
"We’re putting Virginmedia.com at the heart of
our entertainment line-up with the recent launch of our music video on
demand service and our new gaming site," said Alex
Green, executive director of TV and Online at Virgin Media.
"Brightcove will help us deliver a fantastic video experience for all of
our visitors as we bring more and more content online."
Virginmedia.com is one of the UK’s most popular
websites with around 11 million visitors a month. With Brightcove,
Virgin Media has a single, integrated solution to meet its online video
publishing and distribution needs. The Brightcove platform also enables
visitors to the Virgin Media website to engage and interact with video
content through advanced social sharing, ratings and other
community-building features.
The first Virgin Media brand to roll out the
Brightcove platform is Virgin Media Television’s LIVING, which recently
launched Liv, the UK’s first online TV channel to deliver free,
exclusive, and original short-form video content. Brightcove has also
enabled LIVING to deliver its lifestyle-focused video content to a host
of third party websites and social networks.
"Virgin Media has a strong reputation for
delivering a truly integrated entertainment and communications
experience for its millions of customers throughout the UK," said Jeremy Allaire, Brightcove chairman and chief
executive officer. "We are proud that Virgin Media has chosen the
Brightcove platform to support its ongoing efforts to provide viewers
with unprecedented access to its vast library of high quality online
video."
