SanDisk introduces SanDisk iNAND Embedded Flash Drives

SanDisk Corporation, the global leader in flash memory
cards, today introduced the new SanDisk iNAND Embedded Flash Drives
(EFD) with support for the e.MMC 4.4 specification. Based on
3-bit-per-cell (X3) NAND flash technology, the drives offer up to 64
gigabytes (GB)1 of capacity in a single device, and can be used for
boot, system code and mass storage functions.

An increasing number of mobile phones offer a wide array of applications
and storage-intensive content such as movie and music playback, imaging
capabilities, gaming, GPS map data, business applications and more.
SanDisk iNAND EFDs are specifically designed for these advanced
smartphones and provide high capacity and reliable storage in a
power-efficient package with a small footprint.

SanDisk’s X3 Technology Enables High Capacity Embedded Storage
SanDisk’s advanced X3 technology enables the development of high
capacity embedded solutions that are robust and power-efficient with
minimal package complexity. The successful development and wide
distribution of many X3-based products through OEM and retail channels
in recent years demonstrates both the technology’s maturity and
SanDisk’s ability to bring to market reliable yet innovative solutions.

SanDisk’s memory management expertise and X3 controller technology allow
for the continued cost-effective growth of mobile storage solutions.
64GB iNAND EFDs meet the reliability and performance requirements of
OEMs for mobile system grade storage. The new 64GB iNAND EFD is based on
an eight flash die stack design using SanDisk’s advanced X3 32nm flash,
and is offered in a 16x20x1.4mm form factor with a standard ball grid
array (BGA) for quick integration into smartphone designs.
"The maturity of SanDisk’s X3 flash technology together with innovations
in flash management are what allow us to continue making higher
embedded storage capacities, such as 64GB, a practical solution in the
market," said Oded Sagee, director, mobile product marketing, SanDisk.
"We understand the highly competitive environment in which our customers
operate. By leveraging the substantial experience gained with our X3
NAND and significant advancements made in flash management technology,
we offer our customers a very high return on their investment."

Optimized For Maximum Efficiency
SanDisk iNAND EFDs consolidate system code and user storage into a
single embedded device in order to conserve precious board space,
simplify smartphone design, reduce power consumption and save OEMs the
cost of an otherwise needed separate boot device. In addition, the
drives utilize a unique state-aware architecture that grants the mobile
host additional degrees of control over the storage device, enabling
optimal resource utilization and improved system responsiveness.

iNAND devices based on X3 technology fully comply with the e.MMC 4.4
specification and range in capacities from 4GB to 64GB. SanDisk
Corporation (NASDAQ: SNDK), the global leader in flash memory cards,
today announced that it has begun shipping the 64 gigabyte (GB)1 SanDisk
Ultra® SDXC™ card, the company’s highest capacity SD™ card ever. With
its 64GB capacity, up to 15MB/sec read speed2 and Class 4 speed rating,
the new card is ideal for capturing and storing massive 1080p
High-Definition video files and then transferring them quickly to a

SDXC cards are based on the new SD 3.0 specification, which makes it
possible to manufacture cards with storage capacity up to 2 terabytes
(TB)3. The SDXC card’s exFAT file structure helps consumers record
long-duration HD videos. The 64GB SanDisk Ultra SDXC card can store more
than eight hours of such video with recording speed of 9 Mbps (HD

"SDXC is the successor to the popular SDHC card format," said Susan
Park, director, retail product marketing, SanDisk. "The 64GB SanDisk
Ultra SDXC card delivers the speed and capacity consumers need for
extended HD video recording and improved rapid shooting of still images.
The card is an ideal complement for recently-announced SDXC-compatible
cameras and camcorders."

Because the SD 3.0 specification was recently released, only a handful
of devices may be immediately available that support SDXC cards.
However, the pace of new camera model introduction supporting the SDXC
format is accelerating. Canon announced at CES that all of its new VIXIA
camcorder models and PowerShot cameras are compatible with SDXC cards.
Widespread adoption of SDXC is expected to occur across a range of
consumer electronic products including HDTVs, Blu-ray recorders/players,
camcorders, cameras, mobile phones, navigation systems and computers.
SanDisk® ImageMate® memory card readers are compatible with SDXC cards
if the connected PC uses an operating system that supports exFAT.


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