Palo Alto, Calif.–based Boomerang.com, email marketing services provider, has announced the availability of a new version of BlastWizard, its email hosting tool. Among the new features for BlastWizard 7.1 are enhancements for SFDC integration that make email job scheduling faster than ever by eliminating the timing out that typically accompanies the wait for larger recipient lists to load. Users of salesforce.com voted BlastWizard the "Best Mass Email Tool" in 2008. Presented by Boomerang, the next Live BlastWizard Demos take place on March 9 and March 11.
"BlastWizard provides users with the kind of functionality that earns it accolades," said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. Kearney began his career at Digital Equipment Corporation and later served as product line marketing manager for MIPS Computer Systems. His articles on email marketing have appeared in publications such as DM News. AllBusiness and others have quoted him on his email marketing expertise. Kearney earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management.
"Boomerang continually strives to develop the very best possible email hosting tool, one that works well not only for the enterprise, but also for small and medium sized businesses alike," Kearney continued. "Additionally, the team at Boomerang, knowledgeable in how email marketing differs across organizations of different sizes, can provide customized, actionable advice for clients of all types."
Anyone may follow Boomerang on Twitter @boomerang_com, and members of LinkedIn are welcome to join Email Marketing Tips, the company’s group there. Additionally, Boomerang regularly posts valuable email marketing advice to its blog of the same name, Email Marketing Tips.
BlastWizard integrates with Microsoft Outlook® and clients’ various existing databases, and users can create custom email applications using Boomerang’s Application Programming Interface (API). Furthermore, Boomerang helps marketers learn how to use email effectively: Boomerang’s email marketing video training is available for free, and unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers to help small businesses best utilize email marketing tools, as well.
Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.