MoreMagic Solutions, a leading mobile financial solutions provider,
and Telcel, the largest mobile operator in Mexico, subsidiary of America
Movil, announced today that international friends and family of Telcel
customers are now able to recharge Telcel mobile phones, and transfer
electronic airtime for Telcel’s prepaid users, using the MoreMagic
Solutions International Recharge Hub. From 46,000 Western Union Agent
locations throughout the United States, as well as additional
international retail locations, or the web, a customer
can purchase a gift of prepaid airtime, or transfer electronic airtime,
to a Telcel phone.
The MoreMagic Solutions platform offers international
recharge, or "TopUp" transactions and settlements for Telcel, extending
the Telcel brand to the United States and worldwide. MoreMagic
Solutions also interconnects with America Movil subsidiaries in Brazil,
Dominican Republic, Jamaica, El Salvador, Guatemala, Honduras,
Nicaragua, and Peru, which operate under the Claro brand.
Mexico is the leading country of origin for US immigrants,
with the Mexican-born population numbering 11.5 million in early 2009,
according to the Pew Hispanic Center. MoreMagic Solutions is offering
members of this community the opportunity to give a directed gift to a
friend or family member in Mexico, sending electronic airtime for Telcel
prepaid phones.
When a member of the Mexican community in the United States,
or another country, sends a TopUp, the electronic airtime is immediately
available, and the recipient is notified with a personalized SMS
message. The gift of an electronic airtime recharge is immediately
available on the Telcel mobile phone, and will result in more calls from
home.
"Western Union is known for helping to connect people to their
loved ones around the world," said David Shapiro, Senior Vice
President, Western Union Global Payments. "Our relationship with
MoreMagic Solutions is just one more example of how we are using our
unparalleled Agent network to provide consumers with the services they
want and need."
"Mexican communities in the United States, and around the
world, maintain strong ties with friends and family back home, and
customers in these communities understand that gifts of airtime for
Telcel phones are immediate and inexpensive," said Pankaj Gulati,
chairman and CEO, MoreMagic Solutions. "MoreMagic Solutions is pleased
to make Telcel recharges available through Western Union Agent
locations, additional retail locations and etopuponline.com, so that
customers can direct their giving in an immediate and personal way."
