ATI All Set to Storm the Indian Market.

ATI Technologies the design and manufacturer of visual processor solutions for PCs, cell phones, hand-held devices, set-top boxes and digital TVs plans to expand its market share in India.

Suki Matharu, ATI representative for India, said, “From the technology point of view, we will compare our products with that of other companies to showcase our technology. We are trying to strengthen the brand and create awareness, through various plans that we have charted out.”

Currently ATI has tied up with MSI, Asus, Gigabyte, Sapphire, Shuttle, Jetway, Power color and a few more vendors, to provide integrated graphics for their motherboards. Though all these vendors are not present in India, they are considering entering the Indian market. Asus, Gigabyte and MSI have been approached by ATI for partnered roadshows already

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Submitted by: delhiboy1000 ATI will also start representative offices in Mumbai, Bangalore and Delhi by June this year to look after its Indian operations. When asked about how they plan to gain market share from its competitors, Matharu said, “We would have lower prices and offer better sales service. Our primary focus is going to be reliability.”

ATI will not have its own distribution channel, but its integrated graphic chipset mobos will be available through the vendor’s distributor channel. They would also launch ad campaigns to create awareness.


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