Mplayit announces App Guru to Improve Mobile App Discovery for Consumers

Consumers Can Now Enjoy Expert Commentary
And Insight On The Best Apps Available For iPhone and Android Mobile
Platforms

With thousands of new mobile apps for the latest smartphone platforms hitting
the stores every week, sorting the best from the bad is getting ever harder for
the average consumer. Starting today, they will have an expert helping hand,
thanks to an innovative new service launched today by leading Facebook app store
Mplayit.

To help consumers find the mobile apps they want and need, Mplayit today announced
App Guru, a feature that allows consumers to receive insight directly from
hand-picked experts within the mobile industry. The App Guru program is
comprised of luminaries from top mobile industry blogs and sites, who will
actively rate and comment on apps in Mplayit’s catalogs, adding a valuable
additional layer of app discovery to Mplayit’s platform. 

"Since the beginning, we have put social discovery and crowd
sourcing – getting tips from your friends and seeing which apps are hot and
which are not – at the core of our service. Now we’re adding expert commentary
and rankings from the most respected voices in the industry, all in one place,"
said Michael Powers, CEO and founder of
Mplayit. "We believe it’s the ultimate combination for making an informed
decision on which apps are best suited for their individual wants and
needs." 

With the new program, consumers are able to see a dedicated feed of
real-time activity of the Gurus, providing them with a visual guide to what the
experts think about the thousands of apps and games available across leading
iPhone, Android and smartphone platforms. In addition to providing commentary
about the various apps, Guru’s can also rank apps on a scale of one to five;
apps rated by at least two Gurus with ratings or four or five stars get the top
accolade, a "Guru Approved" badge. The "Guru Approved" badge has an associated
pop-up that features the Guru ratings and comments in the order they were
submitted, and links out to full reviews posted to the Guru’s respective sites
for users to read more if they wish. 

"We’ve set the bar high for an app to become ‘Guru Approved’ so
consumers and developers can truly see which apps are a cut above the rest,"
continued Powers. "It’s a simple message really. If your friends like it and
it’s Guru Approved – get it, you won’t be disappointed!" 

The Mplayit App Guru program is in the beginning phase and will
continue to add new partners soon to provide users with a broad range of expert
opinions, including BlackBerry. Additionally, as consumers can often be the best
experts, Mplayit will be giving its most active general users the opportunity to
gain "Guru" status as well.

Current App Gurus include: 

Mplayit offers search and try-before-you-buy playable previews of
popular mobile applications on leading mobile platforms that are accessible from
a standard Web or mobile browser. Users can rate, comment, and recommend
individual apps to their social network including Facebook and Twitter. In
addition, Mplayit’s unique ‘Apptivity’ feed gives users a view of the most
played and recommended apps in real time, adding a useful and entertaining
element to regular lists or rankings.