EMI Group Selects Brightcove Platform for Online Video Initiatives

Today at SXSW 2010, Brightcove Inc. announced that EMI Music, one of
the world’s largest music companies, will use Brightcove as its online
video publishing and syndication platform in North America. EMI Music,
which is home to chart-topping recording artists and legendary catalog
artists, will use Brightcove’s comprehensive online video platform to
publish, distribute and monetize video content across its website
properties and to some of EMI Music’s third party syndication partners.

"These new capabilities will be great for our artists and will
help us with our mission to bring fans together around high-quality
music entertainment programming, while also creating business value
wherever music is experienced," said Samir Housri, Director of Business
Development at EMI Music. "The Brightcove platform provides us with the
flexibility to effectively monetize, distribute and analyze the
performance of our online video content, as well as to extend the reach
of our content through Brightcove’s strong partner network."

With Brightcove, EMI Music has access to the most
comprehensive and advanced features for publishing and distributing
advertising-supported online video content. Brightcove will give EMI
Music greater ability to provide high quality, interactive and engaging
user experiences across the Web. The Brightcove platform enables EMI
Music to create highly customized viewing experiences, including country
and language-specific video experiences for its Web properties.
Brightcove also makes it easy for EMI Music to significantly expand the
audience reach of its video content through search engine optimization,
advanced social sharing tools and a wide-range of third party
distribution capabilities. Additionally, Brightcove’s ease of
integration with leading advertising servers will enable EMI Music to
expand its monetization strategy and open up new revenue streams through
online video advertising.

"EMI Music has an amazing catalog of music entertainment video
content that is popular with audiences around the world," said Jeremy
Allaire, Brightcove chairman and chief executive officer. "We look
forward to helping EMI Music extend the reach of its video content
through high quality, branded, customized online video experiences that
take advantage of third party distribution features and open new sources
of revenue for the organization."

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