LifeLock and Norton put Spotlight on Identity Theft Danger in Primetime

This weekend LifeLock, the leader in providing consumers with proactive identity
theft protection, and Symantec, whose Norton brand provides
Internet security to millions of consumers, will be challenging NBC’s Celebrity
Apprentice reality show and Donald Trump’s cast of celebrities with a very real
problem: help stop identity theft before it starts.

On Sunday, March 28, the celebrity women – including reality star,
Sharon Osbourne, Olympic gold medal swimmer, Summer Sanders and singer/actress,
Cyndi Lauper — will go head-to-head with the celebrity men — including rocker
Bret Michaels, former Illinois Governor, Rod Blagojevich, and baseball star
Darryl Strawberry — in a contest that will require more brains than beauty or
brawn. The task will revolve around an innovative new online and offline
identity theft protection bundle that combines the power of the All-In-One
Security of Norton 360 with the protection of a one-year LifeLock membership.
Norton and LifeLock will be donating a portion of bundle sales to the winning
team’s project manager’s charity of choice, which will be revealed on the March
28th episode. The Norton 360 and LifeLock product bundle is only available from
Best Buy or online at for a limited time.“Working with a reality show like The Celebrity Apprentice to help
us put a national spotlight on the very real dangers of cybercrime and identity
theft is a great way to educate consumers,” said Janice Chaffin, group president
of Symantec’s Consumer Business Division. “We’re excited to be working with such
an energetic and creative cast of celebrities and look forward to sharing
Internet security and identity protection tips and tools with viewers.”

“Having been a part of the show last season, we are extremely
excited to be welcomed back and given the opportunity to showcase this
innovative new product offering,” said LifeLock Chairman and CEO Todd Davis.
“The episode is the perfect outlet to demonstrate to viewers how to help protect
their good name.”


Please enter your comment!
Please enter your name here