Beauty Announces The Launch Of New iPhone App for Customers To Shop On-the-Go, Inc., a wholly-owned subsidiary of, inc. now offers a fully transactional iPhone app
for the growing number of mobile commerce customers. The new app is an expansion
of the mobile channel for the portfolio of brands, which also
offers on-the-go shopping for BlackBerry users.

"We see more and more of our customers choosing to access our web
stores from their mobile devices. In fact, in January alone, we saw mobile
traffic increase more than 200% year over year," said David Lonczak, vice president and chief marketing officer,, inc. "This is the first iPhone app in our mobile portfolio and
just the start of our plans to continue to optimize the shopping experience so
our customers can conveniently shop and purchase from their mobile device." customers will find the shopping experience on the
iPhone app to be convenient and easy.  The app gives new and returning customers
the ability to access popular site functionality, including:

  • Your List, which lets customers access their shopping
    list to reorder previously purchased items quickly.
  • Familiar categories for browsing more than 200 prestige beauty
  • Complete product information including customer reviews.
  • Complete integration with customers’ account
    information, such as preferred credit card and shipping address.
  • Secure credit card transactions for all purchases.
  • The ability to email product recommendations to family and friends
    directly from your mobile contact list.


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