The principle behind the advertising products we build at Google is simple: ads are
information. But the type of information that ads provide is getting more
varied and inventive all the time, and as a result ads are getting more
interesting, social and useful.
As advertising evolves, Google want to build
the tools that make it possible for marketers to connect with customers in
meaningful, creative ways. They have found that the best way to do that is to focus
on the user, test new approaches regularly and listen closely to the feedback of
the advertisers using their products. To work closely with advertisers on what
comes next, today Google have launched Google Ad Innovations, where they will show you some of their latest ideas around advertising technologies and get
your feedback.
One of the new features theyr are showcasing is a set of AdWords reports,
launched last week, called Search
Funnels. These reports can help an advertiser understand whether there are
keywords in her account that are helping to drive sales at a later date. At
Google Ad Innovations, you can read
more about this feature, watch a video walking you through how it
works and send them your ideas on how to improve it.
If you’re interested in the future of advertising with Google, pay Ad
Innovations a visit — Google will regularly add tools and features to the site, and hope you’ll check them out!
