Adap.tv, creators of the first online video advertising marketplace
and the onesource video ad management platform for publishers, announced
today a partnership with Grab Networks, a leading multi-platform video
syndication network and video management platform, to supply premium
video inventory for buyers. The alliance brings adap.tv’s partnerships
with agencies, networks and marketers together with Grab Networks’
diverse and growing network of high-quality professional content and
affiliate sites.
Grab Networks is the latest partner to add its network to the
hundreds of millions of video streams already running through the
adap.tv marketplace. The adap.tv marketplace provides a straightforward
transaction mechanism and full transparency for both buyers and sellers,
consistent with Grab Networks’ approach to the advertising market.
"We believe that adap.tv is leading the market in the right
direction and that its marketplace creates a compelling vehicle to allow
additional advertisers to reach our unique and engaged audience," said
Fred Singer, CEO of Grab Networks. "By partnering with adap.tv, we hope
to create incremental and recurring value for our network of content
partners, publishers and advertisers."
Grab Networks will also use the adap.tv onesource online video
ad-serving platform. This partnership expands marketers’ ability to tap
into high-quality online video content for more high-impact campaigns.
According to eMarketer, online video advertising spend increased 48.5
percent in 2009, and will grow an additional 55.3 percent in 2010.
"Premium, professionally produced online video is still in
short supply and there is significant demand," said Toby Gabriner,
President of adap.tv. "Adap.tv and Grab Networks are working together to
lay the groundwork for future growth in online video, which means
finding quality inventory and enabling syndication to get it to the
right publishers."
