Creative Suite 5 Web Premium From Adobe

Adobe Systems Incorporated today
announced Adobe Creative Suite 5 Web Premium, a major new
release of its award-winning suite of software for Web designers
and developers that includes full-version upgrades of Adobe Flash
Professional, Adobe Dreamweaver, Adobe Photoshop Extended,
Adobe Illustrator, Adobe Fireworks, and now Adobe Flash
Catalyst and Flash Builder. In addition to a complete Flash
family of tools, Web Premium CS5 also features support for the most
popular open source content management systems, access to Omniture
SiteCatalyst and Omniture Test&Target from within Flash
Professional and Dreamweaver and integration with new Adobe CS
Live online services (CS Live online services are complimentary
for a limited time).

offering integration with Omniture solutions in our Dreamweaver and
Flash tools, we’re providing Web professionals and marketers with
actionable, real-time intelligence about their online business,” said
John Loiacono, senior vice president and general manager of
Creative Solutions at Adobe. “We’re helping Web pros not only stay
competitive but also reach the maximum audience by giving them
the capabilities to deliver content across operating systems,
browsers and multiple devices with a stunning set of Flash tools.”

Web Premium CS5 is a comprehensive solution for Web professionals
doing standards-based production, who need to implement Web
analytics into their designs. The product also enables the
creation of content and applications for the much anticipated
releases of Flash Player 10.1 and Adobe AIR 2, which are
optimized for high performance on mobile screens and designed to
take advantage of native device capabilities for a richer, more
immersive user experience.

“Speed, flexibility and extensibility are three
key factors to developing successful digital campaigns that engage
and excite potential movie audiences,” said JP Richards, vice
president of digital marketing at Universal Pictures. “At
Universal we reach our audiences where they are—online, offline or
on their mobile devices—and with the new additions in Adobe
Creative Suite 5 Web Premium, we’ll be able to develop innovative
content faster than before and track the metrics of our campaigns
with the new Omniture integration capabilities.”

Set of Flash Tools

New in Adobe Web Premium CS5 is a comprehensive
set of Adobe Flash tools that can significantly boost productivity
between designers and developers so they can quickly and
confidently design for today’s multi-screen environment with the
reach and consistency of the ubiquitous Flash Platform. With Web
Premium CS5, design organizations now get the added benefit of
having all three unique Flash tools for their teams to work with:
Flash Professional CS5 for Web designers creating immersive
experiences; Flash Catalyst CS5 for designers creating application
interfaces and design interaction; and Flash Builder 4 for
developers who prefer to work primarily in code, creating rich
Internet applications.

In Flash
Professional CS5, Web designers benefit from the new Text Layout
Framework, which provides professional-level typography
capabilities with functions like kerning, ligatures, tracking, leading,
threaded text block and multiple columns, as well as advanced
multilingual typographic and layout features for more than 30
languages including Arabic, Hebrew, Chinese and Japanese. Also new
in Flash Professional CS5 is a pre-built Code Snippets Panel,
which allows designers to quickly inject code into projects for
timeline navigation, actions, animation, audio and video. Using
Flash Professional CS5, designers and developers can create, test
and deliver Web content across a wide range of mobile platforms
and devices such as smartphones, tablets, netbooks, smartbooks and
other consumer electronics. They can deploy content in the
browser with Flash Player 10.1 and as a standalone application
with AIR 2. In addition, users can now build AIR applications
using the new Packager for iPhone tool preview, a component of
Flash Professional CS5, which can be deployed on the iPhone and iPad
(subject to Apple’s requirements and approval) with future device
support planned for Android, BlackBerry and Palm webOS.

for PHP and Faster Page Updates

Web Premium CS5 delivers new
support in Dreamweaver CS5 for popular third-party PHP-based
content management systems like Drupal, Joomla! and WordPress,
allowing designers to get accurate views of dynamic Web content
from within Dreamweaver. Another productivity enhancement in
Dreamweaver CS5 is the Dynamic Related Files feature, which speeds page
updates and simplifies management of complex sites by providing
direct access to all of a given Web page’s related files. Also
included is an expanded version of the popular Live View feature
to allow for quick and accurate checks of code and CMS design
themes. Dreamweaver CS5 also includes an extension for Adobe
Business Catalyst, an online service that Web designers can use to
deliver powerful online businesses without having to do back-end
coding, at a fraction of the traditional time and cost.

Review and
Test Designs with Greater Efficiency

Web Premium
CS5 also integrates with the new Adobe CS Live*, a set of five
online services that accelerate key aspects of the creative
workflow. CS Live online services are complimentary for a limited time
and currently include Adobe BrowserLab, which eliminates the need
for extra resources previously required for operating system and
browser compatibility testing, Adobe CS Review,, Adobe
Story and SiteCatalyst NetAverages™ from Omniture.

Flash and
Dreamweaver Integration with Adobe Omniture Solutions

Web Premium
CS5 includes new integration with the Omniture SiteCatalyst and
Omniture Test&Target services for robust measurement and
optimization capabilities from directly within the creative workflow.
New SiteCatalyst extensions are available for Flash Professional,
enabling users to create, import/export services, and apply and edit
trackers without code. The new Test&Target extensions are
available for Flash Professional CS5 and Dreamweaver CS5, so users
can create personalized and relevant digital marketing campaigns,
optimize experiences and offers, as well as track success

Pricing and Availability

Creative Suite 5 Web Premium is scheduled to ship within 30 days
with availability through Adobe Authorized Resellers, the Adobe Store
and Adobe Direct Sales. Estimated street price for Adobe Creative
Suite 5 Web Premium is expected to be US$1799. Upgrade pricing and
volume licensing are available. Web Premium CS5 integrates with
Adobe CS Live services, which are complimentary for a limited


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