MobiTV, Inc. today announced
its MobiTV for iPhone application is available
in the App Store. The app gives iPhone users live sports, breaking
news and entertainment with enhanced discoverability and interactive
technologies, the first in a wave of new mobile media features coming
from MobiTV, Inc. Additionally, MobiTV for iPhone includes a user
interface and experience that simplifies the delivery and consumption of
personal, relevant and compelling media while providing a streamlined
path for discovery of content by subscribers.
"MobiTV for iPhone truly showcases the capabilities and
scalability of our technology platform and delivers a highly
entertaining customer experience," said Charlie Nooney, CEO of MobiTV,
Inc. "The development of this app is the first phase of new technologies
that we believe will change the way people view mobile media, making it
a much more personalized and interactive experience."
"Apple is a great innovator," said Kay Johansson, CTO of
MobiTV, Inc. "We’ve always viewed iPhone OS as a platform for
innovation." MobiTV for iPhone is available for free in the App Store.
Consumers can use the in-app purchasing feature to download an
additional content package that includes eight channels of live
programming from marquee brands, over 30 channels of on-demand TV that
feature over 150 titles of full-length programming across news,
entertainment, children’s and sports genres. The additional content
package is available in one, three and six month subscriptions for
$9.99, $24.99, and $44.99, respectively.