First Insight, a company that adds science to the customer voice, has
released the newest version of its Virtual Customer Viewpoint (VCV)
Solution, which will redefine how retail industry leaders make key
decisions related to product design, buying, assortment planning,
pricing and marketing. The Virtual Customer Viewpoint Solution uses
information gathered through online communities (email, intranet
/extranet websites, social media, etc) and applies predictive analytics
to give users a real time, ahead-of-the-trend view of consumer behavior.
Available on a software-as-a-service basis, VCV provides users
with a secure platform to test hundreds of items among thousands of
influential consumers with unprecedented speed and accuracy. To
accelerate users’ decision-making, the newest version of VCV features a
breakthrough investment summary screen.
The investment summary includes a scorecard for each tested
item, clearly outlining those items that performed "high" or "low" based
on consumer preference and pricing. First Insight has created this new
tool within its solution to explicitly conclude whether any item is
"worth the investment."
"VCV is the only predictive analytic solution that offers such
bold and accurate results for the retail industry," said Greg Petro,
Chief Executive Officer and Founder of First Insight. "The new
investment summary clearly defines how users should invest their dollars
for the greatest profitability. Our current clients are extremely
pleased with both the ease of use of this solution and its ability to
integrate with their current processes."
In addition, Version 7.0 includes a new, multifaceted
preference graph. The new graph highlights both a quantitative scale as
well as a qualitative summary of customer sentiment. By showing this
information side-by-side, users gain a more holistic view of how each
item was evaluated.
First Insight’s VCV utilizes online gaming technologies to
attract consumers in an engaging way wherever they may reside. These
games yield data, which is then applied to the First Insight’s
predictive analytics. As a part of the new release, First Insight’s
games can now be customized to better fit the look and feel of a
specific brand or retailer. Having this advantage offers a strong
marketing tool to promote brand awareness and to build creditability
among customers who participate.
Enhancements have also been made to the usability of VCV to
simplify all aspects of entering and retrieving information. "With a
single click of a button, merchants and designers are now able to upload
thousands of products for customers to evaluate," noted VP of Product
Development, Aaron Brauser. "Our clients have the ability to clearly
visualize the results and then drill down to the detail as needed."