Today, at the ad:tech conference, FlyCast announced the public beta
release of its appMobi native mobile development ecosystem, a set of
tools and cloud-based services that allow the creation and deployment of
highly engaging smartphone and tablet apps for iPhone, iPad and Android
devices. For the first time, ad agencies and web developers can create
native mobile apps and ads using tools they work with every day – HTML
and JavaScript.
Originally created to make cross-platform versions of
FlyCast’s popular streaming media applications, the appMobi ecosystem
offers "write once – deploy everywhere" capability, currently supporting
both Apple and Android platforms. Unlike other cross-platform tools
that only support the creation of an app, appMobi’s "ecosystem" delivers
value after deployment, with pay-as-you-go advertising, analytics,
payments, streaming media content from FlyCast’s content partners, and
scalable cloud-based video and audio media streaming services. Because
appMobi development is done in HTML with CSS, anything that can be
designed for the web can be deployed as an app; appMobi uses no
templates or "cookie cutter" forms.
The appMobi ecosystem also supports cross-platform trafficking
of HTML5-compliant interactive advertising to native apps. Interactive
ads created using appMobi can be delivered across iPhone, iPad and
Android phones and tablets with no modification needed. Apps and ads
created with the appMobi ecosystem are full-speed native applications
and fully comply with all Apple SDK 4.0 restrictions.
Development with the appMobi ecosystem is free. FlyCast
invites interested publishers, agencies and developers to sign up for a
free account at its website.
