Weekly Reader Unveils Multimedia Redesign and Expansion

Weekly Reader, the leading publisher of educational
magazines and a division of Reader’s Digest Association, Inc., today
announces a sweeping multimedia redesign of its website, magazines, and
other curriculum-based products.

The website,
offers new navigation, design, and features. Other components of the
brand’s multimedia evolution include an energized logo, a new look and
feel to its K-12 print publications, the introduction of Digital
Editions, and an exciting new web-based reading-comprehension product, Weekly
Reader Connect
. These interrelated resources on multiple platforms
combine the depth of print content with the power of multimedia
interactivity. The redesign and new digital elements of the Weekly
brand accomplish a dual mission: appealing to the current
generation of students as well as meeting the needs of today’s

As a leader in education reaching more than 7 million students
annually, Weekly Reader continues to deliver timely content
that connects with students. Beyond its award-winning print
publications, Weekly Reader now incorporates technology in
innovative ways that meet the rapidly changing demands in education. The
newly remodeled website provides students and educators alike with
easier navigation tools and online access to all K-6 titles. With its
clean, bold new design, delivers themed teaching packages, weekly current events stories, free
webinars for teachers, and downloadable activities for students.

Parents and teachers have trusted Weekly Reader as an
educational resource since the company was founded in 1902. The new
multimedia platforms include redesigned print publications that will
premiere this fall showcasing vibrant images, captivating material, and
engaging educational activities. The print publications will continue to
create age-appropriate content for grades K-12 that is lively,
appealing, and stimulates a love of learning.

"Now more than ever, Weekly Reader provides extra
elements of innovation and interactivity that students crave," said Ira
Wolfman, Senior Vice President, Editorial, at Weekly Reader.
"The redesign demonstrates how fresh and relevant we are, by offering
quality content in the most compelling and contemporary formats. Our
lively new logo and the redesign of digital and print platforms were
created specifically to bridge our fast-growing suite of products and

The new Digital Editions, available through subscription for
grades K-6, provide captivating, grade-specific multimedia content
aligned with state and national standards. Delivered at the same time as
the classroom print issues, Weekly Reader Digital Editions add
exciting video and audio clips, slide shows, and read-aloud
functionality, plus pre-reading questions, vocabulary practice, and
interactive quizzes. All of this dynamic content can be viewed at home
or at school on projectors, interactive whiteboards, laptops, or
personal computers.

In addition, the recently launched Weekly Reader Connect
enables educators to teach 21 crucial reading-comprehension skills
— the Concepts of Comprehension  — in a clear and explicit fashion.
This new reading-comprehension program is available exclusively for
school-wide usage. Its multimedia elements are designed to inspire
students and motivate them to read. This multi-sensory approach to
reading instruction also helps teachers provide differentiated
instruction, which is increasingly important in schools across the
nation. Through Weekly Reader Connect, learning comes
to life with sight, sound, and motion that grabs students’ attention and
gives teachers powerful tools to help students understand the materials
they read.


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