AT&T Interactive Adds Voice Search to YPmobile Local Search App

Latest Version of the App Makes it Easier For Mobile Consumers to Search and Share.

AT&T Interactive today announced availability of the latest version of the YPmobile App for iPhone and iPod Touch. Offering more ways for mobile consumers to navigate their busy on-the-go lives, the YPmobile App now allows users to search for local information by voice.

Along with voice search, YPmobile users can now take advantage of other convenient ways to search and share local information with their online network of friends. Map-based search and quick access to recently viewed businesses and events give users more convenient ways to find what they need. Integration with Facebook and Twitter adds to the app’s sharing capabilities by allowing users to broadcast their newly discovered local hot spots.

The latest version of the YPmobile App builds on a mobile local search experience that already includes useful tools to search and discover including business video profiles, local event search and sharing via email.

“As mobile consumers increasingly rely on their mobile device to find and immediately use local information, we are focused on integrating new features to help users easily navigate their everyday lives,” said David Williams, vice president of mobile product management at AT&T Interactive. “The addition of voice search complements the text-based local search experience by expanding the situations in which users can use the YPmobile App, making finding nearby businesses even easier.”

The YPmobile App is available for free from the App Store on iPhone and iPod touch or at

Voice search — a key addition to the mobile local search experience — is the result of a collaborative effort between AT&T Interactive and AT&T Labs. California-based AT&T Interactive develops, manages and delivers digital advertising across AT&T’s media platforms. In 2009, AT&T Interactive experienced a 275 percent year-over-year increase in searches across its mobile distribution network. i

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