VIZIO, North America’s HDTV and Consumer Electronics Company, announced today its launch of a new website specifically dedicated to the Canadian market. Themed with VIZIO’s Where Vision Meets Value™ message, the site goes live on May 4, 2010. The Canadian English language http://ca.vizio.com/en and French language websites http://ca.vizio.com/fr/ become part of VIZIO’s initiative to increase its presence in the Canadian marketplace, by creating a local online presence with unique content that demonstrates VIZIO’s expanded commitment to the market.
“As our North American neighbor, we recognize Canada is an extremely important market for VIZIO. Our goal is to bring our high-value high-performance proposition to Canadian consumers, and to become a key provider of HDTVs and electronics throughout the country,” said Steven Joe, VIZIO VP International. “To properly focus on this market, we are making a deep commitment of resources, including a website that has a unique Canadian focus and provides information reflecting our local distribution structure and product offerings. Our message is intended to show new customers how VIZIO’s deep understanding of the consumer electronics market means products created to meet their needs, particularly through our ability to deliver the best of new technologies at a price that everyone can afford. This is an excellent opportunity to further strengthen our network of successful global partnerships.”
Reflecting Canada’s two official languages, the new website will be available in both English and French. It provides product information on a level comparable to the existing VIZIO.com site, including detailed information on HDTVs and accessories, access to product support, and an online ability for visitors to purchase select products.
Concurrent with the launch of the new website, VIZIO is expanding its distribution in Canada, with the goal of making product available through a wider range of Canadian retailers. VIZIO products are now available in Canada at Costco, Costco.ca, Walmart, and Dell.ca.