Swedish game developer Stillfront AB will now release their games on social networks to reach a new audience numbering in the multimillions. Social networks are currently the hottest market and the place to be for anyone in the game industry. The company will be releasing two games on Facebook as well as three games on Netlog in spring 2010.
In 2009 Stillfront AB obtained a 700% increase of their user base by publishing Fan Immersion Games (FIG) on roughly 60 different gaming sites. During the spring of 2010 they will commence a huge social networks campaign expected to boost their numbers even higher. BETA versions of the FIGs "Terminator Salvation" and "Ultimate Street Racing" will first be released on Facebook. ("Ultimate Street Racing" is based on the top converting "the Fast and the Furious" FIG.) Facebook is available worldwide and has more than 400 million active users.
"The most popular game on Facebook has more than 60 million users and generates more than 90,000 USD on a daily basis," says Stillfront CEO Marco Ahlgren.
Stillfront AB also announces the collaboration with Belgian social network Netlog, which has a user base close to 60 million worldwide. "The Fast and the Furious," "Terminator Salvation" and "Wanted" FIGs will all be released on Netlog during the coming months.
"We can see a huge potential in social networks as a means of distribution. There are great possibilities to capitalize on investments already made in products and user base," adds Ahlgren.
The gaming site Gamasutra has published analyses that point to a 1.3 billion dollar revenue from games on social networks during 2010. This is double the amount earned last year. Stillfront AB will of course remain active in the casual gaming/MMO market which is expected to reach 4.1 billion US dollars in revenue during 2013.
