HP introduces new digital presses, large-format printers, workflow software and finishing solutions

HP today
expanded its graphic arts portfolio
to help its customers print top-quality,
high-value materials and capture a larger share of a $124 billion global digital
printing market.

Delivering on its strategy to drive the analog-to-digital print
transformation, HP introduced digital presses, large-format printers, finishing
and workflow solutions, services, and business-development programs, while also
announcing significant progress in reducing the environmental impact of

The company’s broad portfolio helps print service providers grow their
businesses through new high-value digital applications ranging from publishing
and transpromotional statements to marketing collateral, packaging and
large-format signage.

HP is demonstrating its new solutions at Ipex
, the major graphic arts tradeshow of the year. HP has the largest stand
and display of digital printing technologies at the show, including a simulated
production floor and customer presentations that showcase HP’s extensive range
of real-world applications.

Highlights include:

  • the HP
    T200 Color Inkjet Web Press
    , the company’s first extension to the
    high-volume inkjet portfolio, which offers a lower-cost and
    smaller, 20-inch solution for print service providers seeking to adopt
    full-color inkjet web printing
  • the HP
    Indigo 7500 Digital Press
    , a top-of-the-line, highly automated press
    designed to replace small and midsize offset presses for high-quality color
    applications such as photo books, marketing collateral and personalized direct
  • the entry-level HP
    Indigo 3550 Digital Press
    that offers proven HP Indigo quality at a more
    affordable price
  • four new HP
    Scitex large-format printers
    , including the first HP Scitex systems to offer
    odorless HP Latex Inks and two UV-curable printers, significantly reducing
    environmental impact compared to solvent inks while also delivering superior
    quality for high-profit signage applications
  • the HP
    Designjet Z5200 Printer
    for copy shops, quick-printing firms and other small
    commercial print businesses interested in entering the large-format market
  • new HP
    workflow solutions and a range of finishing systems from HP and
    its partners, which improve productivity by up to 20 percent for commercial
    print jobs
  • the HP
    Color Print Module
    , available for the first time in the new Pitney Bowes
    Envelope Messaging System, for high-value direct mail with color text and
    graphics personalization

“In the last year, the industry experienced double-digit percent growth for
digital color production pages, while analog pages declined,” said
Christopher Morgan, senior vice president, Graphics Solutions Business, HP.
“This is a clear sign that the market has shifted, as print service providers
and other graphic arts professionals are moving to digital systems so they can
produce more targeted and creative materials while also improving quality and

To help customers achieve maximum reliability and stability across all their
digital printing systems, HP has created a new Graphics Solutions Services
Organization, which extends the expertise of HP services engineers worldwide to
all graphic arts customers.

HP also expanded its Print Care offerings to support a broader range of
product lines. Print Care is a set of tools and services that anticipate
technical issues and provide performance information to help customers maintain
uptime and smooth operations. Features include enhanced diagnostics and guidance
tools, remote assistance and production information.

HP’s announcements at Ipex build on the company’s success at the drupa 2008
industry tradeshow, where HP introduced an extensive range of presses and
solutions. These introductions over the last two years have helped its customers
grow in the midst of an industry downturn. For example, HP has installed more
than 350 of its flagship HP
Indigo 7000 digital presses
and added the new HP
Indigo W7200
model for photo specialty applications.

In addition, the HP
T300 Color Inkjet Web Press
– HP’s initial entry into the inkjet web press
market – is now in full operation at major customer sites, handling peak print
volumes of up to 2 million four-color, single-sided pages per day.

Expected to be available in 2011, the new HP T200 prints 821 four-color
duplex pages per minute and has a 23 million page monthly duty cycle. Its
innovative paper path makes the press small enough to fit in nearly the same
space as a monochrome digital web press. Its convenient size makes it easy for
digital print service providers to upgrade from monochrome systems to
full-color, high-volume digital printing and eliminate less efficient, offset

HP Indigo 7500: Advanced automation for high-value pages

The high-end HP
Indigo 7500 Digital Press
introduces the HP Indigo Vision system, which
offers automated calibration for highly accurate color matching and increased
productivity. Intelligent automation features on the press provide hands-free
consumables and substrate calibration, automated Print Care diagnostics and
real-time early defect detection technology from HP Labs, the company’s central research arm.
With a higher monthly duty cycle of 4 million pages, the HP Indigo 7500 can
replace midsize and small-format offset presses on static printing jobs.

Compared to the HP Indigo 7000, the new model consumes 10 percent less energy
per printed page and offers significantly improved imaging oil recycling.


Please enter your comment!
Please enter your name here