Sony About To Launch Playstation Network Video Delivery Service In Australia

Sony Computer Entertainment
Australia (SCE Aust.) further expanded its PlayStation entertainment
offering today with the announcement of the imminent launch of the
PlayStation Network video delivery service for Australia on Thursday
20th May 2010. The service, available to PlayStation3 (PS3) and PSP
(PlayStation Portable) users from 1AM on Thursday 20th May, allows film
fans to download over 600 movies, including the latest releases,
straight to their PS3 and PSP.

Over 600 movies will be available to rent (from
AU$3.99) or to buy (from AU$7.99), many in High Definition* (HD) as well
as Standard Definition (SD), from major movie studios including 20th
Century Fox , Content Film, Hopscotch Films, Metro-Goldwyn-Mayer
Studios Inc. (MGM), Paramount Pictures, Sony Pictures Home
Entertainment, The Walt Disney Company Universal, Village Roadshow
Limited and Warner Bros.,

Titles available at launch include Avatar, Capote,
Dreamland, Inglorious Basterds, Iron Man, Ninja Assassin, Sherlock
Holmes, The Lives of Others, The Surrogates and Twilight New Moon.
Additional content will be added on a weekly basis.

“The launch of the PlayStation Network video
delivery service in Australia this week extends the PlayStation
entertainment offering and provides our consumers with another way to
access and enjoy their favourite movies, whether at home or on the go,”
said Michael Ephraim, Managing Director, SCE Aust.

Michael Aragon, General Manager, Global Digital
Video Distribution and Operations for Sony Network Entertainment, “The
launch of the Australian market marks another milestone for Sony in
delivering the most popular video content to our customers globally. We
are excited about delivering high quality entertainment directly to our
Australian consumers’ PS3 and PSP.”

The video delivery service will be fully
integrated within PlayStation Network, using the same log-in, wallet
system and user-interface. Users can search for movies by name, or can
browse categories such as “new releases”, “genres” and “most popular
downloads”. PS3’s progressive downloading allows viewers to start
watching a film shortly after the download begins. They can also access
certain games or other content on their PS3 while the download is
taking place.

Consumers who choose to rent have up to 14 days to
watch their movie, and, once playback is started, they have 48 hours to
watch the content. Purchased movies are stored on the PS3 hard disk
drive and can be accessed at home via PS3 or transferred to PSP for
content on the go.

Michael Ephraim added “The video delivery service
launch in Australia is another addition to PlayStation’s strong
entertainment credentials, alongside our on demand content that includes
streaming music video with VidZone®, Catch Up TV services and free
digital TV viewing with PlayTV™. With games, movies, music, TV,
Internet, and photos, alongside major PlayStation innovation this year
in the form of stereoscopic 3D and PlayStation®Move motion controller
entertainment in Australian homes never looked better.”


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