Sify Technologies Releases Sify mylife Cloud Services Platform

– Cybercafes to get the Next-Generation Avatar
– "Cloud" now for the Common Man…Sify mylife to Enable a Digital
Lifestyle

Sify Technologies Limited, a leader in Enterprise and
Consumer Internet Services in India with global
delivery capabilities, today launched India’s
first Consumer Cloud Services Platform, branded Sify mylife. Sify mylife will
enable a Digital Lifestyle encompassing Communication, Education, Travel,
Entertainment and Utility, with enhanced cyber security.

Consumers will now be able to access a whole new world of services,
application developers can build and host solutions on Sify mylife and
advertisers can now talk to people who access the net, either at cafes, at home
or on mobile internet devices like smart phones.

Sify mylife will empower cybercafes with:

1. Regulatory cyber security measures
2. Cybercafe management and governance

3. Digital lifestyle offerings for end consumers
4. Online Test Centre
5. Sify Talk: ISD Calling
6. Online Advertising and Brand engagement platform

With this launch, an end-consumer can connect to Sify mylife from the
next-generation avatar of cybercafes. While Sify e-ports (cybercafes) are
cloud-access-ready, any of the 1.6 Lakh shared internet access points in India like cybercafes can also connect to Sify mylife
either through a Sify Broadband connection or a specially designed ‘Sify Edge
device’. Sify mylife will soon be accessible through Sify Home Broadband,
Sify.com, mobile phones and the Cloud connection device.

Speaking at the launch, Mr. Raju Vegesna,
Chairman and Managing Director, Sify Technologies Ltd, said, "Having completed a
phase of restructuring and consolidation, Sify is now all set to unveil its new
Consumer business strategy. Sify owns and operates some of India’s largest and most advanced Data Centres and is a
recognized leader in Enterprise Cloud services. It is this knowledge and
expertise that we are bringing to the common man. Sify mylife is a platform that
will offer multiple services to our end consumers through our rich eco-system of
cybercafes, advertisers and partners."

Speaking on the occasion, Mr. Natesh Mani,
President – Consumer Infrastructure Business, Sify Technologies Ltd, said, "Sify
has always worked towards enhancing the online experience for consumers. In
India, consumers aspire for a digital lifestyle.
But the low penetration of connected PCs is a challenge. Moreover, 37% of
internet access happens from shared access points like cybercafes. As the
creator of India’s largest branded cybercafe
chain and with a keen eye on evolving consumer needs, we understand that
cybercafes can no longer afford to be mere centres for internet browsing. Sify’s
solution is the next-generation avatar of cybercafes. Connecting to Sify mylife
will make a cybercafe a one-stop shop for several lifestyle needs of its
existing and potential consumers and open up multiple revenue streams. The next
generation avatar of cybercafes will offer a host of services that will soon be
extended to the company’s Broadband and Portal customers."

At a next-generation cybercafe that is connected to Sify mylife, the common
man can:

– Get a host of digital lifestyle offerings from one window:
ticket bookings, mobile recharge, online tests, bill payments,
ISD calls, gaming, etc.

– Pay cash for online transactions – no fear of online
payments or credit card requirements

– Work in a secure online environment – in line with statutory
regulations

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