ESPN Consumer Products announced today the launch of X Games PunkMyPic, giving action sports fans the ability to put themselves into an authentic X Games poster. Consumers simply text or email a personal image to firstname.lastname@example.org to create a free customized poster that can be shared with one click via social networks, mobile phones or online. Fans can also download the poster for free to print at home or purchase an optional upgrade to a professionally printed poster.
X Games PunkMyPic is available now and produced with ESPN licensee aVinci Media Corporation (OTC Bulletin Board: AVMC), a leader in easy-to-use personalized photo products. The two anticipate that this will be the first of several collaborative mobile offerings released this year.
"ESPN continues to develop products with our licensees that strive to enhance the action sports experience for consumers," said Chris Brush, vice president of marketing, ESPN. "PunkMyPic is another way for us to bring the excitement of the X Games brand directly into the hands of our fans."
Chett Paulsen, CEO, aVinci said: "Mobile phones have become a favorite way to take pictures for sharing with friends and family on mobile platforms and over social networks. The X Games brand is the perfect partner for our easy- to-use technology, allowing action sports fans to spontaneously create posters on the go."