Data Collected From Top US Carriers Using Apple iPhone, Motorola Droid, and BlackBerry Curve. Results Featured in Mobile Performance Index Published Bi-weekly in American Banker.
Keynote Competitive Research, the industry analysis group of Keynote(R) Systems, the global leader in solutions for continuously improving the Internet and mobile experience, today announced the first ever smartphone Mobile Financial Services Performance Index. The Keynote Mobile Financial Services Performance Index is a weekly performance ranking of the Websites of leading U.S. banks, brokerages and credit card companies when accessed by a variety of leading smartphones. To sign up to receive free weekly updates of the top performing mobile financial services sites, please visit: http://offers.keynote.com/go/keynote/performance_indices_subscription.
The Index shows the average response times, success rates and download speeds for downloading the homepage of selected US financial services mobile sites on popular smartphones using Keynote’s commercially available mobile performance monitoring solution, Mobile Application Perspective. The financial services sites that appear in the index were selected to provide an industry benchmark for well-known company sites. The Mobile Financial Services Performance Index is the benchmark for financial companies to compare their mobile site performance against the biggest names in the industry.
To compile the free weekly index, Keynote gathers data from across the top US mobile carriers using popular smartphone models such as the Apple iPhone, Motorola Droid, and BlackBerry Curve, allowing financial services companies to benchmark their Websites’ performance against their competition when accessed from a popular smartphone. Detailed performance data from the companies within each index can also purchased at a nominal price.
The Keynote Mobile Financial Services Performance Index runs in the popular U.S. financial services trade publication, American Banker, and can be viewed by readers biweekly in both the Web and print editions.
"Some of these financial mobile sites have better levels of performance and availability than others. The fastest home pages are those that have been heavily optimized for the mobile experience, with the fewest elements on the page and the fewest bytes," said Ken Harker, senior consultant at Keynote. "With even the best pages taking close to 10 seconds on average to load, staying focused on performance is critical to users adopting mobile services."
Availability and Pricing:
The Keynote Mobile Financial Services Performance Index is available for free by signing up at: http://offers.keynote.com/go/keynote/performance_indices_subscription. A more detailed weekly index can be purchased for $395.00. To learn more about performance indices and industry studies published by Keynote Competitive Research, please visit: http://www.keynote.com/keynote_competitive_research.
