Sony, Discovery and IMAX Delivers 24/7 3D Television Network

Julia Rao and Mark Ringwald have joined the 3D joint venture of Sony
Corporation, Discovery Communications and IMAX Corporation to launch one
of the first 24/7, fully programmed 3D television networks. Rao has
been named Chief Financial Officer and Ringwald joins as Director of
Scheduling and Acquisitions. The announcement was made by joint venture
President and CEO Tom Cosgrove.

"Julia and Mark bring extensive industry experience and incredible
enthusiasm to our fast-growing 3D team," said Cosgrove. "By leveraging
the unmatched strength and expertise of Sony, Discovery and IMAX, we
will establish this network as the leader in 3D with the most extensive
library of original and exclusive high-quality 3D content available
anywhere."

As Chief Financial Officer, Rao is responsible for strategic planning,
financial analysis and budgeting for the joint venture, including
forecasting and analysis of all revenue and expenses relating to
advertising sales, affiliate sales, programming, marketing,
communications, research and staffing. Rao previously served as Chief
Financial Officer for several Discovery U.S. networks, including Animal
Planet, Planet Green, Discovery Health and FitTV. During that time, she
played an integral role in the strategic growth and development of those
businesses and had financial oversight over such brand definitional
hits as WHALE WARS, RIVER MONSTERS, MONSTERS INSIDE ME, and FATAL
ATTRACTIONS. She also served as Senior Director for the network
portfolio comprised of Discovery Channel, Science Channel, Military
Channel and Investigation Discovery, where she managed program
investments for nearly 1,000 hours of original content, including
signature series and special events including PLANET EARTH, DIRTY JOBS,
MYTHBUSTERS, HOW IT’S MADE and DEADLIEST CATCH. Before joining
Discovery, Rao served in consulting capacities at The World Bank and
National Science Foundation. She received her MBA from the Robert H.
Smith School of Business at the University of Maryland.

As Director of Scheduling and Acquisitions, Ringwald will oversee
scheduling and programming strategy for the joint venture, including
long-form and short-form program acquisition and long-term programming
and scheduling strategy. Most recently, Ringwald served as Vice
President of Programming for AmericanLife TV Network, a basic cable
family-themed network available in over 13 million U.S. homes. He was
responsible for all aspects of the look and content of the network,
including acquisitions, scheduling, operations, productions, promotions,
traffic and online. During his tenure, he significantly increased
original content on the network, and established a vertical program
schedule built around "theme nights" that succeeded in driving improved
engagement and viewership. He also produced and directed educational
programming and documentaries for Educational Television Services.
Ringwald is a graduate of Texas Tech University.

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