September 23, 2010 – Cisco today announced it has completed its acquisition of privately-held ExtendMedia, a leading provider of software-based Content Management Systems (CMS) that manage the entire lifecycle of video content through monetization for pay media and ad-supported business models. Based in Newton, Mass., with the majority of its employee base in Toronto, Canada, ExtendMedia enables Cisco to help service providers deliver multi-screen offerings as the market transitions to IP video.
ExtendMedia brings to Cisco a strong software team that understands the complexities of delivering multi-screen video over IP networks. ExtendMedia’s CMS software, which will integrate with Cisco’s current IP video offerings, will be a core component of Cisco’s next-generation video architecture. Together, Cisco and ExtendMedia will enable service providers to deploy a next-generation, end-to-end video architecture that delivers the best consumer experience with access to any content, over any network, on any device.
With the close of the acquisition, the majority of the ExtendMedia team becomes part of Cisco’s Service Provider Video Technology Group. The ExtendMedia Sales and Professional Services teams join the Cisco Sales and Advanced Services organizations.