deCarta Launches White-Label Mobile Navigation Application

deCarta adds turn-by-turn capabilities to its industry-leading LBS platform.

deCarta Inc., a leading provider of location services, today announced the launch of deCarta NavigationÔ, a white-label navigation application allowing Mobile Network Operators (MNOs), mobile handset OEMs and Enterprise customers to add turn-by-turn route guidance to their location service offerings.  deCarta Navigation is built on deCarta’s Drill Down Server (DDS) location platform and is tightly integrated to other deCarta offerings such as MapSearchÔ local search, maps and third party APIs.  It is offered as a white-label solution and can be branded by the service provider to maintain a consistent look and feel with other applications.

Turn-by-turn navigation continues to be one of the most sought-after location services demanded by consumers in the mobile market.  deCarta Navigation can be offered as a subscription-based service, bundled with broader service offerings or provided as a free service to drive advertising opportunities.  deCarta’s white-label approach allows the service provider, whether a MNO, a handset OEM or an enterprise service provider to determine and control the business model.

deCarta Navigation is an “off-board” solution, with the map data stored in the cloud, allowing frequent map updates and easy integration with dynamic content. It is available on Blackberry, Android and many Java ME platforms covering a wide range of mobile devices.  And because deCarta Navigation is built on this same platform, it can be tightly linked to other location based services.  deCarta’s MapSearch is used as the search engine making it easy to navigate to a local search result in a seamless user experience.  deCarta Navigation also includes integration API’s that allow third party developers to incorporate navigation as a core feature of any application.

deCarta’s DDS platform has served as the location and routing engine underneath many of the world’s leading off-board navigation services from companies such as Networks in Motion (TCS), TeleNav, GM’s OnStar, Ford Sync and Appello Wisepilot. deCarta Navigation is built on this heritage of real-world performance to offer proven routing and guidance.

"Because navigation is highly valued by mobile consumers, it has become a battleground in the competition for customer loyalty and service revenue,” said Chris Jones, Vice President and Principal Analyst of Canalys. “deCarta’s new offering helps MNOs and handset OEMs add navigation to all their other applications, which will mean broader usage of this valuable service across their user base.”

“Navigation is moving from a standalone application to an integral part of the LBS platform. Users expect to have it as part of a wider set of LBS services,” said J. Kim Fennell, President and CEO of deCarta. “Whether it be an extension to an enterprise fleet management service, or a logical next step for a consumer mobile local search application, deCarta is dedicated to making that an easy addition for our customers.”

deCarta Navigation will be on display at the CTIA conference in San Francisco, October 6-8.  For more information, see or visit the company at Booth #701 at CTIA.



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