NBA Digital Unveiled NBA TV on AT&T U-verse TV

AT&T* and NBA Digital today announced the launch of NBA TV on AT&T U-verse TV, giving customers access to the NBA season through live games and original programming. NBA TV is available at no additional charge as part of the U-verse TV U300 package on channel 632 and part of the HD Technology fee on channel 1632.

NBA TV, the NBA’s 24-hour television network, offers up to 275 live games throughout the year, more than any other professional sports league television network, and signature studio shows featuring an Emmy Award-winning roster of announcers. The network is a fan’s all-access channel for everything basketball, delivering breaking news, scores, and original programming — in both standard definition and HD. As NBA TV tips off its 12th season, the network is now in approximately 55 million U.S. homes.

“We’re proud to bring NBA TV to U-verse TV customers. It’s a great addition to the U-verse TV channel lineup,” said Dan York, president of content, AT&T. “This deal helps us with important strategic content initiatives and gives our U-verse TV customers access to even more exciting sports content, and in stunning HD.”

“We’re excited that NBA TV has been added to the U-verse TV channel lineup and U-verse customers will now have access to hundreds of live games, original programming, and a marquee lineup of on-air talent to satisfy their desire for basketball action throughout the year,” said Bryan Perez, senior vice president and general manager, NBA Digital.

AT&T U-verse TV includes many features that enhance the game-watching experience for basketball fans. AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. Now AT&T U-verse TV ranks “Highest in Residential Television Service Satisfaction in the North Central, South and West Regions,” according to the J.D. Power and Associates 2010 Residential Television Service Provider Satisfaction StudySM. For additional information on AT&T U-verse — or to find out if it’s available in your area — visit AT&T U-verse.



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