Sony cuts PlayStation price to $150

The console wars are heating up again.Sony has slashed the price of its PS2 to $150:

LOS ANGELES–Sony trimmed the price of its PlayStation 2 game console Tuesday and gave a few more details on its upcoming handheld game player.

In a press conference before the E3 video game trade show, Sony announced the PS2 price would drop from $180 to sell for $150, effective immediately. The cut was widely expected as an effort to match Microsoft’s new price for its competing Xbox.

But Kaz Hirai, CEO of Sony Computer Entertainment America, denied the cut was a me-too move, characterizing the decision as part of a deliberate strategy to extend the shelf life of its console. “Many of our competitors have tried to increase their position against PlayStation 2 solely based on price,” Hirai said.

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