India’s largest Mobile Service operator and Global global telecommunications company Bharti Airtel, today announced the launch of its mobile services in Bangladesh under the airtel brand.
With this, airtel Bangladesh joins the global airtel family of 200 million customers having completed the acquisition of Warid Telecom, Bangladesh from the Dhabi group
On the occasion, Chris Tobit, CEO-Airtel Bangladesh said, “We are extremely honoured to begin our journey in Bangladesh with our new global identity. We know the people of Bangladesh are very passionate about their identity, their culture and their language.
He further added that the “airtel brand will represent these values, while retaining the youthfulness and dynamism of the global brand so that our customers here can enjoy the same best-in-class brand experienced across continents. We have already begun work to take our mobile network deeper into the rural areas and deliver world-class and affordable mobile services.”
The airtel brand in Bangladesh will be launched with the brand promise: “Bhalobashar tane, pashe ane.” The CEO added “Our brand promise reflects what is unique and different about us. We are here to keep our customers connected not only to each other but with what they love the most in every part of their lives – music, games, entertainment, networking etc.
Along with a bouquet of voice and data services, the communication experience of airtel customers will be enriched through a variety of innovative lifestyle-based services.” At every point, airtel customers will get to enjoy superior value which is made possible by airtel’s scale and unique business model.
Airtel also unveiled a GPS-based Vessel Locating Service to enable tracking of fishing vessels for the fishermen community, in line with the promise of taking mobile telephony into rural areas. Customers in rural Bangladesh can look forward to experiencing many such innovative services in the near future as part of airtel’s focus on contributing towards the vision of Digital Bangladesh.
In the past 11 months, airtel Bangladesh has begun deploying a state of the art mobile network; expanding its coverage in rural Bangladesh. More customers in larger parts of the country will be able to enjoy enhanced voice quality and faster data access.
Airtel Bangladesh (formerly known as Warid Telecom) has around 4 million customers to date and covers 64 districts in the country.