Iomega® Personal Cloud technology and Home Media Network Hard Drive Cloud Edition Announced

Iomega Announces Exciting New Personal Cloud Technology And New Home Media Network Hard Drive Cloud Edition

Iomega Personal Cloud turns your Iomega NAS into a Cloud Server that:

• Enables you to backup remotely to your own Personal Cloud
• Host your own Cloud to share with friends, family or for business
• Free remote access
• All this and more with every Iomega NAS Drive in 2011

Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today announced the new Iomega® Personal Cloud technology, the ultimate data protection and remote access solution for small businesses and consumers that gives you the control of your own Personal Cloud without complexities and extra costs.

Iomega's Personal Cloud is a revolutionary web-based computing architecture that connects your Iomega network storage device to other individuals and/or devices via the Internet. Unlike most public and private cloud applications, Iomega's Personal Cloud technology is completely self-owned - the content and accessibility is always under your control. Best of all, there are never any usage fees or subscription charges; instead, Iomega gives small businesses and consumers a great value for cloud access and protection.

"Iomega's new Personal Cloud is an innovative technology that separates our network storage products from the competition," said Jonathan Huberman, president of Iomega. "Utilizing the expertise of EMC, the world's leader in cloud technology, we have transformed our next generation NAS devices into cloud servers that users can access anywhere, anytime. In addition, by buying two or more of our NAS products, you can remotely backup your onsite data to an alternate location - be it your office, home or some other location - giving consumers and small businesses the ideal disaster recovery plan that's easy to implement and economical, too. You're not going to find this level of innovation or value from any of our competitors."

Iomega Personal Cloud will be available worldwide beginning this month with the launch of the new single-drive Iomega® Home Media Network Hard Drive Cloud Edition.
Iomega Personal Cloud is also a built-in feature in the new Iomega TV with Boxee, launching in February.

"There are tremendous opportunities in 2011 for NAS device OEMs to refine easy-to-use basic features as well as integrate innovative technologies", said Benjamin S. Woo, Program Vice President, WW Storage Systems, IDC. "Iomega's new Personal Cloud technology brings news and innovation to the consumer and small business NAS markets that will differentiate from competing NAS devices. The Personal Cloud functionality will accelerate the adoption and growth of the consumer and small business NAS markets."

Iomega is unveiling its new Personal Cloud technology for the first time this week, January 6-9, 2011, at the Consumer Electronics Show in Las Vegas. Iomega's tradeshow booth is located in the South Hall 3 (booth # 31553).

How the Iomega Personal Cloud Works
Users of Iomega's new NAS devices can create their own Personal Cloud in just minutes. The onscreen Personal Cloud setup page asks you to name your Personal Cloud and then confirms creation of your Personal Cloud. You can invite up to 250