DELL DELIVERS THE ULTIMATE IN MOBILITY, ENTERTAINMENT AND GAMING – FOR EVERY ‘STAGE’ OF YOUR LIFE
• Introduces Streak 7, Dell and T-Mobile’s First 4G Tablet on the T-Mobile Network, and Venue, Dell’s Latest Google Android Smartphone
• Unveils XPS Laptop with Full-High Definition 3D Screen
• Extends Innovative Stage User Interface Across Consumer Portfolio
• Redefines Gaming – Again – with Alienware Laptops, Desktops
Dell today introduced an expanded consumer portfolio featuring next-generation 4G capable devices and high-definition 3D-capable laptops that deliver the ultimate in mobility, entertainment and gaming experiences for just about everyone.
The new products include:
• Streak 7, Dell’s first 4G tablet on T-Mobile’s blazing fast new 4G network;
• Venue, Dell’s new unlocked GSM Google Android 2.2 smartphone;
• A new XPS-branded laptop with full-resolution 3D screen; and
• New Alienware 3D capable gaming systems
In addition to the distinctive new solutions, Dell today announced it is extending its innovative Dell Stage software interface across its entire consumer product portfolio. The move provides a unified experience across Dell’s consumer PC mobile devices and makes it easier to access and share music, movies and photos. Dell also announced it is significantly expanding its popular Mobility Hub on Dell.com, which lets people find the perfect mobile product for their lifestyle.
“Dell is committed to delivering new dimensions in entertainment, mobility and gaming and is leading the industry in advancing new technologies like 4G solutions and 3D-capable laptops to provide the best entertainment and mobile experiences ever imagined,” said Steve Felice, president of Dell’s Consumer, Small and Medium Business unit, who unveiled the new products at the company’s annual Dell Suites event in Las Vegas.
Dell Streak 7: Gather Around the Family Tablet (No launch plans have been announced for this in Australia. We currently offer the 5″ Streak in Australia and have said we plan to offer a range of mobility devices down under.)
The new Dell Streak 7 with Android 2.2 is Dell’s first 4G tablet to take full advantage of T-Mobile’s 4G network, the nation’s largest.[i] With T-Mobile’s 4G connectivity and the Dell Stage user experience, the Streak 7 is the ultimate social-networking and entertainment hub for families with kids and students, putting your favourite friends, music and movies front and centre.
Small enough to carry, yet big enough for the whole family to gather around, the new Streak 7 enables immediate and instant access to great content like movies, television shows, home videos and more – and is the perfect social networking companion for the constantly connected.
Featuring an NVIDIA Tegra dual-core processor superchip, a brilliant 7-inch multi-touch screen with Corning Gorilla Glass and full Adobe Flash Player 10.1 support, the Android-based tablet is ideal for experiencing thousands of Android Market widgets, games and applications.[ii] The Streak 7’s built-in Wi-Fi, Bluetooth capability and innovative front- and rear-facing cameras make chatting face-to-face with friends over 3G, 4G[iii] or Wi-Fi connections effortless both at home and on the go. A high-resolution rear-facing camera and seamless social-networking integration allows you to capture and share life’s moments with friends near and far.
“With its dual-core processor, 7-inch multi-touch screen and dual cameras, the new Dell Streak 7 tablet takes full advantage of the unrivaled power of T-Mobile’s 4G network,” said John Thode, Vice President of Dell’s Mobility Product Group. “Once you have it in your hands, you won’t be able to put it down, and it will quickly become the ultimate device for the socially connected who want to do everything from watching great content, to chatting with friends, to taking high-resolution pictures and immediately sharing them with their friends and family.”
Venue: Your Personal Express Lane to, Well, Everything (No launch plans have been announced for this in Australia, but we have said we plan to offer a range of mobility devices down under.)
The Venue with Android 2.2 is the perfect one-touch, unlocked GSM smartphone providing instant access to everything you love. With its pre-loaded Stage software and 8-megapixel camera, on-the-go students, mobile professionals and active social networkers can quickly capture and share life’s moments with just about anyone.
Elegantly designed, the Venue offers a vibrant, high-contrast 4.1-inch AM-OLED display with curved Corning Gorilla Glass that’s perfect for watching videos to performing business applications. The Venue’s elliptical, slender form factor feels great in your hand and also slips easily into your pocket.
Pre-loaded applications and the Dell Stage user interface make Venue perfect for entertainment. Download the latest tunes and books, or stream radio stations from all over the world with RadioTime. Stage displays your music, your photos, and more, while the 1 GHz processor makes it fly. As with the Dell Streak 7, Venue offers access to thousands of Android Market widgets, games and applications.
In addition to a full array of entertainment features the Venue also comes fully equipped with today’s necessary business features including support for ActiveSync and QuickOffice. The combination of high speed access and Swype for fast text input makes viewing e-mail, editing documents, and surfing the web fast and easy.
The Streak 7 and the Venue smartphone are the latest in a series of distinctive Dell mobility solutions, including the Streak 5 ultimate pocket tablet, the Inspiron duo convertible tablet and the Venue Pro smartphone with its unique sliding vertical QWERTY keypad.
XPS Laptop with HD 3D: Unrivalled Dimensions in Entertainment (available in ANZ in March timeframe, pricing TBA then)
Dell is taking the XPS brand and mobile entertainment to new heights with a new 17-inch laptop featuring an eye-popping, adrenaline-producing, high-definition 3D display (3D viewing requires NVIDIA NVision 3D glasses, sold separately). The new 3D capable XPS 17 joins Dell’s recently introduced line of XPS laptops featuring booming JBL sound, an integrated subwoofer and crystal clear high-definition screens and, of course, HD video streaming with Skype for the ultimate in HD camming.
A first for Dell laptops, the XPS system with 3D display comes equipped with the NVIDIA GeForce GT 555M graphics card[iv] to deliver another dimension to entertainment (3D viewing requires NVIDIA NVision 3D glasses, sold separately). Now you can experience the pulse-pounding energy of the front row, fast-paced action of the latest game, or the excitement of attending a live sporting event – all as if they were there in-person.
In addition to a 3D screen, the XPS 17 3D laptop also features NVIDIA 3DTV Play software, giving new meaning to the term “home entertainment.” Movie buffs and hard-core gamers can connect their XPS laptop to a compatible 3D HDTV and enjoy 3D Blu-ray disc playback or play popular PC games in stereoscopic 3D (3D HDTV requires 3D glasses and a NVIDIA compliant 3D TV. For a list of compatible 3D TVs, visit http://www.nvidia.com/object/3d-tv-play.html. Blu-ray Disc player and 3D content, sold separately). And that’s not all: the new laptop also screams with next-generation Intel Core i7 processor options that are capable of up to 42 percent performance improvement for content creation over the previous generation.[v]
In addition to new XPS laptops, Dell today enhanced its desktop line with a new Dell XPS 8300 desktop offering next-generation Intel Core i5 and Core i7 quad-core processors, delivering amazing speed and high-performance graphics options. The new desktop, which also features a cutting-edge, angled, tilt-back design, provides premium performance for the most-demanding multimedia and entertainment applications that families and students crave.
For Every ‘Stage’ of Your Life: Instant Access to Content across All Devices
Recognizing that PCs, tablets and smartphones are rapidly becoming the platform of choice for entertainment, Dell today announced it is extending its popular Dell Stage software across the company’s consumer portfolio. The move gives people simpler, faster access to their favourite content – from music, to movies to TV shows. [vi] Dell Stage also makes it easier to access and share photos, home movies and more across social communities like Flickr and Facebook.
Dell Stage was first introduced late last year on touch-screen models of the Inspiron One all-in-one desktop and the Inspiron duo convertible tablet with features like MusicStage which allows you to stream and download music from Napster; or listen to streaming radio stations from across the globe via RadioTime.
Now, the colourful tile-based interface is being installed on both touch- and non-touch systems, including the new XPS laptops and the Inspiron Zino HD, the perfect companion to high-def televisions. Later this year, Dell plans to add sync capability to Dell Stage-equipped devices designed to allow so photos, videos, music, documents and other personal content to be quickly and easily synchronized across Dell PCs, tablets and smartphones.
Also later this year, Dell plans to include the new innovative Intel Insider application in VideoStage, so anyone will be able to quickly and easily purchase the latest standard- and high-definition movies, securely and easily, through the embedded RoxioNow service.
Dell Stage will enable Dell mobile devices to remotely control PCs on your network, so people can access entertainment, control and stream it to other Dell PCs (for instance, the Inspiron Zino HD connected to HDTVs). Families and students would be able to call up movies on their mobile devices and, with the flick of a finger, transfer it to the Zino HD for viewing on the big screen.
Dell Stage-equipped devices will also include Dell SyncUP powered by Nero, allowing you to sync both over a network and through the cloud, keeping all your devices synchronized on the go and giving you access to your multimedia and data files anywhere.
“Students, parents, mobile professionals and everyone else view their laptops, desktops and mobile device as gateways to the entertainment they love,” said Tatelman. “Stage revolutionizes the way in which you organize, access and share all your favourite content across the portfolio of Dell Consumer products – and it’s uniquely Dell.”
Extreme Gaming that Pushes the Limits
Alienware, Dell’s premium high-performance PC gaming brand, is continuing its universal domination with sizzling new additions that take extreme gaming to new heights and ratchet up the hottest gaming system line-up in the industry.
“Serious PC gamers and enthusiasts who want an immersive, 3D and high-definition sound experience have found their universe,” said Sam Burd, Vice President of Dell’s Consumer, Small, and Medium Business group.
The new M17x is Alienware’s first 3D-capable gaming laptop, offering a realistic, lifelike, mobile gaming experience in a 17-inch display (3D capability requires optional 120Hz w/3D Bundle WideFHD WLED LCD display and NVIDIA graphics card). With its available full HD 120Hz 3D display, the new M17x offers eye-popping stereoscopic viewing for today’s most realistic gaming and mind-blowing 3D Blu-ray movie experiences.
Alienware also introduced new models of its Aurora system, Alienware’s first MicroATX desktop with full 3D HD capability and liquid-cooled CPUs (3D-capability requires an optional 120Hz 3D capable LCD display, NVIDIA 3D Vision Kit and a NVIDIA graphics card. For a list of compatible displays visit http://www.nvidia.com/object/3d-vision-requirements.html). Both 3D-capable, designed-for-gaming systems feature new, second-generation Intel quad-core processors with Intel Turbo Boost 2.0 and hyper-threading technology that deliver Intel’s top-of-the-line performance that is faster than the previous generation CPUs. Powerful graphics options, scalable memory and storage options and Alienware’s striking, out-of-this-world design features will leave sweaty-palmed gamers thirsting for more action.
You Can Tell It’s Dell
In support of the company’s “Power To Do More” brand positioning, Dell recently introduced its first-ever Consumer marketing campaign, “You Can Tell It’s Dell.” “The Power To Do More” captures Dell’s belief that technology serves an important purpose in helping every one of our customers — from large enterprises to public institutions, specialized technology services clients, small and medium-sized business and consumers — achieve success. At its essence, Dell is focused on helping customers do more and putting their needs first. “You Can Tell It’s Dell” builds on powerful foundation by emphasizing the Dell difference through the experiences of buying, owning and using Dell to create a unique and powerful experience for every customer.
“You Can Tell It’s Dell” supports the value and relevance of Dell’s brand in the context of the consumer experience. Since the campaign’s introduction in November, Paul-Henri Ferrand, the chief marketing officer for the company’s CSMB division, said that the campaign’s 14,000 ads have generated billions of impressions worldwide.
“A few months ago, we set out to refocus our efforts on helping our customers do more with Dell products and services so they can achieve their personal and professional dreams, and we’re well on our way toward achieving that goal,” Ferrand said.
Pricing & Availability (see ANZ details, below)
• XPS 8300 (available in ANZ in March timeframe, pricing TBA)
o January 10, 2011 (varies by region)
• Alienware M17x (available on 11 Jan in ANZ, price for initial ANZ offer is AUD$3,999 or NZD$5,299)
o January 10, 2011 (varies by region)
• Alienware Aurora (available on 11 Jan in ANZ, price for initial ANZ offer is AUD$2,299 or NZD$2,999)
o January 10, 2011 (varies by region)
• XPS 17 w/ 3D Capabilities (available in ANZ in March timeframe, pricing TBA)
o February 1, 2011 (varies by region)
• Streak 7 & Venue (No launch plans have been announced yet in ANZ for either one. At this time we offer the 5″ Streak in Australia, but we have said we plan to offer a range of mobility devices down under.)
o Details coming soon