ACCORDING TO Blizzard’s press release, there are more than five million WoW customers worldwide.
That means about one out of every 1200 humans beings on the planet adventure in the virtual world of Azeroth. And billions of people on earth don’t even have running water or electricity. WoW!
The game is already prevalent in Asia, Australia, Europe, and North America, so there are really only two more continents it can head to. Mike Morhaime, president and cofounder of Blizzard said, “World of Warcraft’s growth continues to exceed all our expectations.” But I’m sure they expect it to grow at least a little more. WoW was launched in Taiwan, Macau and Hong Kong on November 8th this year.
The upcoming expansion, The Burning Crusade, will add new lands, quests, monsters, magic items, two new player races, a new player profession, and allow advancement to level seventy, instead of the old cap of sixty. They’re probably not too worried about losing old players, since WoW is lauded for its replay value, but adding more content and higher levels should keep people playing longer.
What drives the WoW-factor, this mad fad? Tobold suggests it’s the hand-holding and ease of play, but maybe it’s marketing, or the artwork. Or maybe it has the blessing of Saint Isidore of Seville.
News source: Theinquirer