Google lets advertisers schedule campaign breaks

Google is set to launch on Thursday evening a new AdWords feature that will allow advertisers to increase or reduce bids for keywords and pause the ad campaigns during a specific time or day.

Ad scheduling, known as dayparting in the industry, will enable a sports apparel firm to schedule an increase in its search keyword bids on Sunday afternoons to catch the post-televised football game viewers, for example, said Richard Holden, a product management director for Google’s advertising unit.

News source: CNET NEWS.COM

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