This week, T-Mobile USA, Inc. brought together Hollywood’s hottest stars and New York’s elite tastemakers to celebrate the highly-anticipated launch of the new T-Mobile G1, the world’s first Android(TM)-powered mobile phone in partnership with Google. At the exclusive, invite-only launch events, held in the hip SoHo neighborhood of New York on October 16 and at a private studio in the heart of Hollywood on October 17, celebrities such as Rosario Dawson, Mischa Barton and Anthony Anderson turned out to get the first look at the much-talked about device and socialize with friends at the hottest bash on both coasts.
To celebrate the debut of the T-Mobile G1, T-Mobile created a special event that brought to life the device’s unique technology and applications. Stars like Juliette Lewis and Brittney Snow were amongst the lucky guests to get hands-on experience with the T-Mobile G1 and experience some of the internet’s most popular destinations including Google Maps and YouTube. At the interactive event, guests were treated to a larger than life environment to traverse and explore complete with vivid cityscape projections emulating the experience of Google Maps Street View, where Nikki Reed and Perez Hilton visited some of their favorite destinations from the palm of their hand. At the nearby ShopSavvy exhibit, fashionistas checked out items on their shopping list and used the T-Mobile G1 to find where the items are sold before heading to the on-site Famima store to stock up on imported gourmet snacks. The popular YouTube video confessional booth also kept party-goers busy. They took time-out from dancing at the T-Mobile G1 turntables DJ request area to create personal video clips that were uploaded onto the video-sharing site and viewed on the T-Mobile G1.
The parties were highlighted by a special live musical performance from The Raconteurs, led by Jack White of White Stripes fame, who traveled coast-to-coast to play hits such as “Steady as She Goes.” New York club-staple DJ Cassidy kept the East Coast’s elite, such as Erika Christensen going all night, while in Los Angeles LA-based DJ Vice had Stacy Keibler and Bonnie Somerville, dancing throughout the evening. The A-list crowd also helped choose the night’s music, using the turntables display to select songs and the T-Mobile G1 to text their requests straight to the DJ booths.
“Combining the best of a mobile phone and the Internet, the T-Mobile G1 with Google provides everything you love about the Web in a pocket-sized phone,” said Andrew Sherrard, vice president, product innovation, T-Mobile USA. “The T-Mobile G1 will connect friends and families, while placing the benefits of mobile Web at their fingertips.”
The T-Mobile G1 delivers a premium, easy-to-use mobile Web and communications experience in one device. The phone’s vibrant, high-quality screen slides open to reveal a full QWERTY keyboard, great for communicating with friends online or using the phone’s e-mail, IM and mobile messaging capabilities. The T-Mobile G1 comes equipped with a convenient trackball for more precise, one-handed navigation. The first phone to offer access to Android Market, the T-Mobile G1 hosts unique applications and mash ups of existing and new services from developers around the world. With just a couple of short clicks, customers can find and download a wide range of innovative software applications – from games to social networking and on-the-go shopping — to personalize their phone and enhance their mobile lifestyle.