Telnic , the registry operator of the new .tel toplevel domain, today begins accepting applications for trademarks from businesses and organizations worldwide. From today until February 2nd, trademark owners can register .tel domains for their brands and company names, providing them with a ‘live’ comprehensive listing in the first global, mobile-optimized online directory.
Commenting on the commencement on the Sunrise period, Khashayar Mahdavi, CEO of Telnic said: “The launch of .tel represents the most significant innovation in the domain name system since the advent of .com. Essentially, the .tel offers businesses of all sizes a fast, efficient, adaptable and intelligent service that will let customers interact with them in any way they want. Anyone that wants to communicate better with their customers should purchase a .tel.”
Trademark holders can register a .tel domain through a networkof ICANN-accredited registrars on a first-come, first-served basis over 29 countries worldwide in all major territories. Over 120 registrars worldwide spanning 29 countries have already signed up to work with Telnic and new registrars are becoming active on a daily basis.
Amongst Sunrise registrars, expectations for .tel are positive. Nick Wood, Managing Director of UK registrar Com Laude said: “Telnic has embarked on this Sunrise period to give brand owners around the world the opportunity to secure their .tel domain ahead of the general public . .tel is very innovative and offers brand owners a new way of communicating with customers and we hope that companies take advantage of this opportunity to register their domain. Based on the level of interest we’re already seeing, we believe .tel is going to be very popular with brand owners.”
Telnic is working closely with NeuStar and validation agent Deloitte within this two-month Sunrise period.
The .tel is a new top level domain that provides a communications hub for centralizing and publicizing contact, location and marketing information. A .tel domain provides organizations with a branded domain, accessible from any device connected to the internet, in which they can structure unlimited amounts and types of contact information, stored as data, not web content. Customers can then search and find dynamic, up-to-date contact information efficiently, with click to communicate connectivity. .tel domains are also search engine optimized through the structured nature of the information stored in the domain and additional support for storing multi-lingual keywords at every level of the domain. All of this is provided without any further investment over and above cost of purchasing the domain name, such as website building and maintenance, web hosting or other services normally associated with domain name hosting. It also requires no technical skill to set up, being managed by a simple dashboard.