ARM enters the PC world with NETBOOK and hybrid solutions

For years ARM has a solid market share in the CPU market for mobile phones, smartphones and PDAs, built on the foundations of a simple RISC, born around the needs of mobile and embedded devices, low power consumption.

On this basis the company, founded in 1990 by a spinoff of Acorn, in partnership with Apple and VLSI, intends to gain a position in a market which calls for producers of technology ever more mobility and simultaneously does not accept sacrifices in terms function: the PC.

This change of scenery and strategies, is leading the company to an English increasingly direct confrontation with the giants who produce and market x86 CPU, who in turn try to adapt its products to the changing priorities of the market.

The land where this battle is preparing a rampage, is that the border area between PC and Smartphone / PDA evolved corresponding to NETBOOK segment. One segment that offers no alternatives in the strict sense a Smartphone / PDA but that under the common needs of battery life, may benefit from a transfer of technology to extend the mobility of these devices.

A segment that the intention of OEM, will not even offer an alternative to products end laptop – as, in the face of growing price of equipment and hardware NETBOOK, the temptation of a comparison becomes ever more pressing.

From this base, everything seen and considered ARM preparing to move a siege to an area manned by firmly with the Intel CPU-end Atom. Who has unleashed the spark, or whether Atom to represent an invasion of field ARM in the world – behind the growing demand for smaller devices and mobile laptops – or conversely whether ARM to invade an area that belongs to elected x86, little matter: the challenge is preparing will most likely under his mark on the future of the segment, however, again the historic clash between RISC (ARM) and CISC (x86). Throughout history almost twenty years, ARM has worked mainly in B2B. Indeed ARM CPU does not produce but merely draw, entrusting the production and implementation to third parties, partnerships and royalty.

The chip with ARM architecture then bear the brand of their produce – Ti, Freescale, Samsung etc. – And are integrated in devices that usually do not mention the hardware architecture used, as not relevant to the positioning: advanced appliances, automobiles with advanced electronic devices, cellular phones stripped down smartphones, portable console etc.

The integration of ARM chips in low-end devices and outside the PC world should not lead to underestimating the company, which only period in Q3 2007/Q2 2008 saw 3.6 billion processors from its partners and integrated in various electronic and electromechanical devices and, according to estimates by widespread COO Graham Budd during the conference in 2007 had its integrated chip in about one fourth of the electronic devices sold worldwide.


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