D-Link to Appoint 20 ASP Partners

D-Link has decided to set up 20 new RMA centers in tier-3 and tier-4 cities over the next six months by appointing a network of ASPs. Each of these centers will have L2 repair capabilities.

At present, D-Link has 18 RMA centers in 16 cities, all owned by the company. Of these, five are L4 centers that provide design-level repair, while the remaining are L3 service stations providing chip-level (BGA) repairs.

“Expanding and improving our warranty support will be our core focus for 2009. We will roll out our ASP strategy by April, and we intend to increase our RMA support coverage to more than 150 cities,” said Balgond Chougula, AVP, Services, D-Link India.

According to Chougula, nearly 95 percent of all D-Link products carry a life-time warranty and hence beefing up RMA support is core to the company’s strategy.

“Our plan is to have one exclusive partner per city, who will also service the neighboring areas. We will be making significant investments to provide partners with the necessary testing and repair equipments, and also provide training to their technical staff,” informed Chougula.

According to Chougula, all their RMA centers will soon have demo sections where partners can walk in to get a live demo of the company’s products as soon as they are launched. The partners will also make available an SMS-alert facility for service status updates for end-users and partners.
News source: CRN.in


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